Top Ads on FIXD

FIXD Background Introduction:

We are a group of Georgia Tech engineers who love technology and are committed to helping drivers better understand their vehicles. We are proud to offer a comprehensive suite of products dedicated to helping drivers save money and stay safe on the road.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FIXD has been advertising and marketing on Facebook for many years. And FIXD has placed 121 of ads on the Facebook platform in the last month. In the past few years,FIXD has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FIXD on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FIXD. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FIXD.


1.FIXD Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FIXD Marketing Objectives Analysis: 

FIXD has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FIXD best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FIXD Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get FIXD For Dad - Only $19.99!  Get FIXD For Dad - Only $19.99! 3 Tips Mechanics Don't Want You To Know 
Ad Copy Text  ⚡ FIXD FATHER'S DAY FLASH SALE ⚡ Want to really make Dad happy this year? Give him FIXD, the pr...  ⚡ FATHER'S DAY FLASH SALE ⚡ Skip the socks and neckties… Get Dad what he really wants with the...  "Did you know your phone can tell you what’s wrong with your car?" ???? Every car built after 1996...
Link Description  Special offer ends June 21st. Click here to get Dad a gift he’ll LOVE!  Special offer ends June 21st. Click here to get Dad a gift he’ll LOVE!  Your phone can tell you what’s wrong with your car...
Website Link
Text Word Count 408  646  488
Like 291  165  17

FIXD Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FIXD Top 1 ads got 291 likes. FIXD uses a sentence with the finishing touch title: “Get FIXD For Dad - Only $19.99!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FIXD shared 408 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FIXD should continue to optimize the ad content.

3.FIXD Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-13-2020-06-18  2020-06-13-2020-06-17  2020-06-15-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FIXD are successful.

FIXD Creative Analysis: 

FIXD placed a Video ad in 2020-06-13-2020-06-18, and got 291 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FIXD Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FIXD has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FIXD Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-18  2020-06-13-2020-06-17  2020-06-15-2020-06-16
During  6 days  5 days 2 days 
Like  291  165  17
Share  137  83  10
Comment  104  68  3

Advertising effectiveness is a direct manifestation of advertising. FIXD ‘s Top 1 ad received 291 likes, 137 shares, 104 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FIXD, helping FIXD to grasp the ad data more clearly.