Top Ads on FIGS

FIGS Background Introduction:

100% Awesome Medical Apparel! For every set of scrubs sold, FIGS gives a set to a healthcare provider in need.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FIGS has been advertising and marketing on Facebook for many years. And FIGS has placed 257 of ads on the Facebook platform in the last month. In the past few years,FIGS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FIGS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FIGS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FIGS.


1.FIGS Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  College & University  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

FIGS Marketing Objectives Analysis: 

FIGS has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FIGS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FIGS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FIGS Education  DRAW ATTENTION FIGS 
Ad Copy Text   Vous rêvez d’étudier en France ? FIGS Education c'est 22 écoles sur 10 campus en France. Nou...   Our bestselling Charcoal Scrubs are back, with a twist! Here in all Core styles, our NEW Charcoa...  It’s time for a uniform that’s innovative, comfortable and supremely functional. Shop all of our...
Link Description  N/A  Shop FIGS for comfortable designer scrubs and medical apparel that’s 100% awesome. Tons of colors and fashionable styles. Get ready to love your scrubs!  N/A
Website Link
Text Word Count 979  206  236
Like 615  48  255

FIGS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FIGS Top 1 ads got 615 likes. FIGS uses a sentence with the finishing touch title: “FIGS Education”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FIGS shared 979 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FIGS should continue to optimize the ad content.

3.FIGS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2020-06-17-2020-06-20  2020-06-15-2020-06-18  2020-03-13-2020-06-15
Landing Page Link's+scrubs&fbclid=IwAR0d8dsG12xqMCWpUigubPA340lUpMPFCQdWULTq7usL6RF-ue_x99yk9_A

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FIGS are successful.

FIGS Creative Analysis: 

FIGS placed a Video ad in 2020-06-17-2020-06-20, and got 615 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FIGS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FIGS has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FIGS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-15-2020-06-18  2020-03-13-2020-06-15
During  4 days  4 days 95 days 
Like  615  48  255
Share  10  2  13
Comment  7  8  40

Advertising effectiveness is a direct manifestation of advertising. FIGS ‘s Top 1 ad received 615 likes, 10 shares, 7 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FIGS, helping FIGS to grasp the ad data more clearly.