Top Ads on FIAT Romania

FIAT Romania Background Introduction:

A little touch of happiness from Italy!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FIAT Romania has been advertising and marketing on Facebook for many years. And FIAT Romania has placed 52 of ads on the Facebook platform in the last month. In the past few years,FIAT Romania has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FIAT Romania on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FIAT Romania. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FIAT Romania.

BigSpy

1.FIAT Romania Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FIAT Romania  FIAT Romania  FIAT Romania
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FIAT Romania Marketing Objectives Analysis: 

FIAT Romania has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FIAT Romania best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FIAT Romania Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  9.600 € TVA inclus  9.600 € TVA inclus Livrare din Stoc 
Ad Copy Text  Planifică-ți vara cu Fiat Tipo: 9.600 € TVA inclus prin Rabla, plus carburant pentru vacanță C...  Planifică-ți vara cu Fiat Tipo: 9.600 € TVA inclus prin Rabla, plus carburant pentru vacanță C...  Ai mobilitate cu amânare rate până la 12 luni* și livrare din stoc. Rezervi online și primești...
Link Description  Mobilitate cu amânare rate  Mobilitate cu amânare rate  Fiat Tipo de la 9.600 €
Website Link  www.fiat.com.ro  www.fiat.com.ro  www.autoitalia.ro
CTA  GET_OFFER  GET_OFFER  GET_OFFER
Text Word Count 121  121  127
Like 206  70  318

FIAT Romania Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FIAT Romania Top 1 ads got 206 likes. FIAT Romania uses a sentence with the finishing touch title: “9.600 € TVA inclus”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FIAT Romania shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FIAT Romania should continue to optimize the ad content.

3.FIAT Romania Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-03-2020-06-16  2020-06-04-2020-06-14  2020-04-21-2020-05-21
Landing Page Link  https://www.fiat.com.ro/oferta-fiat-tipo/?utm_source=facebook&utm_medium=facebook&utm_campaign=fiat-tipo-rabla  https://www.fiat.com.ro/oferta-fiat-tipo/?utm_source=facebook&utm_medium=facebook&utm_campaign=fiat-tipo-rabla   https://www.autoitalia.ro/oferta-fiat-tipo?utm_source=facebook&utm_medium=facebook&utm_campaign=fiat-tipo-oferta

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FIAT Romania are successful.

FIAT Romania Creative Analysis: 

FIAT Romania placed a Image ad in 2020-06-03-2020-06-16, and got 206 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FIAT Romania Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  Romania
Language  Romanian  Romanian  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FIAT Romania has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FIAT Romania Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-16  2020-06-04-2020-06-14  2020-04-21-2020-05-21
During  14 days  11 days 31 days 
Like  206  70  318
Share  21  6  16
Comment  2  1  16

Advertising effectiveness is a direct manifestation of advertising. FIAT Romania ‘s Top 1 ad received 206 likes, 21 shares, 2 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FIAT Romania, helping FIAT Romania to grasp the ad data more clearly.