Top Ads on FIA Online

FIA Online Background Introduction:

Amplie seu mundo com uma das Instituições mais bem avaliadas em rankings nacionais e internacionais de educação.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FIA Online has been advertising and marketing on Facebook for many years. And FIA Online has placed 39 of ads on the Facebook platform in the last month. In the past few years,FIA Online has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FIA Online on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FIA Online. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FIA Online.

BigSpy

1.FIA Online Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FIA Online  FIA Online  FIA Online
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FIA Online Marketing Objectives Analysis: 

FIA Online has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FIA Online best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FIA Online Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Garanta agora a sua vaga  Garanta agora a sua vaga Garanta agora a sua vaga 
Ad Copy Text  Amplie seus conhecimentos sobre Gestão de Projetos nesse bootcamp gratuito. Descubra como melhora...  Fique por dentro da Transformação Digital e tenha acesso exclusivo a uma curadoria de conteúdos ...  Amplie seus conhecimentos sobre Gestão de Projetos nesse bootcamp gratuito. Descubra como melhora...
Link Description  Amplie seu conhecimento.  Amplie seu conhecimento.  Amplie seu conhecimento.
Website Link  site.fiaonline.com.br  site.fiaonline.com.br  site.fiaonline.com.br
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 167  170  167
Like 238  1  351

FIA Online Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FIA Online Top 1 ads got 238 likes. FIA Online uses a sentence with the finishing touch title: “Garanta agora a sua vaga”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FIA Online shared 167 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FIA Online should continue to optimize the ad content.

3.FIA Online Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-12-2020-06-15  2020-06-15-2020-06-15  2020-06-12-2020-06-14
Landing Page Link  https://site.fiaonline.com.br/escritorio-de-projetos/  https://site.fiaonline.com.br/tdweek-pme/   https://site.fiaonline.com.br/escritorio-de-projetos/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FIA Online are successful.

FIA Online Creative Analysis: 

FIA Online placed a Image ad in 2020-06-12-2020-06-15, and got 238 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FIA Online Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FIA Online has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FIA Online Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-15  2020-06-15-2020-06-15  2020-06-12-2020-06-14
During  4 days  1 days 3 days 
Like  238  1  351
Share  25  0  52
Comment  12  0  15

Advertising effectiveness is a direct manifestation of advertising. FIA Online ‘s Top 1 ad received 238 likes, 25 shares, 12 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FIA Online, helping FIA Online to grasp the ad data more clearly.