Top Ads on FC Barcelona

FC Barcelona Background Introduction:

?? More than a Club. Més que un Club We ❤ #BarçaFans ? #ForçaBarça ? #CampNou

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

FC Barcelona has been advertising and marketing on Facebook for many years. And FC Barcelona has placed 632 of ads on the Facebook platform in the last month. In the past few years,FC Barcelona has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for FC Barcelona on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for FC Barcelona. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from FC Barcelona.

BigSpy

1.FC Barcelona Top 3 Ads Basic Understanding

   top1  top2  top3
Name  FC Barcelona  FC Barcelona  FC Barcelona
Page Categories  Sports Team  Sports Team  Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

FC Barcelona Marketing Objectives Analysis: 

FC Barcelona has been operating in Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. FC Barcelona best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.FC Barcelona Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FC Barcelona  FC Barcelona FC Barcelona 
Ad Copy Text  Scoreless stalemate in Seville!  What's up, Culers! Here's your starting XI for #SevillaBarça! ¡Nuestro 11 inicial! | El nostre ...  Still on the of LaLiga!
Link Description  Scoreless stalemate in Seville!  What's up, Culers! Here's your starting XI for #SevillaBarça! ¡Nuestro 11 inicial! | El nostre 11!  Still on the of LaLiga!
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 31  103  24
Like 25670  37177  180637

FC Barcelona Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. FC Barcelona Top 1 ads got 25670 likes. FC Barcelona uses a sentence with the finishing touch title: “FC Barcelona”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. FC Barcelona shared 31 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. FC Barcelona should continue to optimize the ad content.

3.FC Barcelona Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-19-2020-06-19  2020-06-19-2020-06-19  2020-06-16-2020-06-18
Landing Page Link  https://www.facebook.com/197394889304/posts/10159218343494305/  https://www.facebook.com/197394889304/posts/10159217435639305/   https://www.facebook.com/fcbarcelona/photos/a.299455459304/10159205627974305/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by FC Barcelona are successful.

FC Barcelona Creative Analysis: 

FC Barcelona placed a Image ad in 2020-06-19-2020-06-19, and got 25670 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.FC Barcelona Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  Austria  Morocco,Bangladesh,Hungary...
Language  Italian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

FC Barcelona has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.FC Barcelona Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-19  2020-06-19-2020-06-19  2020-06-16-2020-06-18
During  1 days  1 days 3 days 
Like  25670  37177  180637
Share  1299  937  6529
Comment  2750  1492  2869

Advertising effectiveness is a direct manifestation of advertising. FC Barcelona ‘s Top 1 ad received 25670 likes, 1299 shares, 2750 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for FC Barcelona, helping FC Barcelona to grasp the ad data more clearly.