Top Ads on F-Secure

F-Secure Background Introduction:

Need help? Get it here:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

F-Secure has been advertising and marketing on Facebook for many years. And F-Secure has placed 61 of ads on the Facebook platform in the last month. In the past few years,F-Secure has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for F-Secure on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for F-Secure. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from F-Secure.


1.F-Secure Top 3 Ads Basic Understanding

   top1  top2  top3
Name  F-Secure  F-Secure  F-Secure
Page Categories  Internet Company  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

F-Secure Marketing Objectives Analysis: 

F-Secure has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. F-Secure best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.F-Secure Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Börja skydda din identitet i dag  Suojaa henkilötietosi jo tänään Var säker med F-Secure ID PROTECTION 
Ad Copy Text  Skydda dina onlinekonton och håll dina lösenord säkra med F-Secure ID PROTECTION. Prova gratis nu...  Suojaa online-tilisi ja pidä salasanasi turvassa F-Secure ID PROTECTIONilla. Kokeile nyt ilmaiseksi...  Dataintrång sker hela tiden. F-Secure ID PROTECTION hjälper dig att skydda dina konton. Prova grat...
Link Description  Skydda dina lösen­ord och din identitet  Suojaa sala­sanasi ja henkilö­tietosi  Skydda dina lösen­ord och din identitet
Website Link
Text Word Count 101  101  106
Like 37  77  48

F-Secure Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. F-Secure Top 1 ads got 37 likes. F-Secure uses a sentence with the finishing touch title: “Börja skydda din identitet i dag”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. F-Secure shared 101 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. F-Secure should continue to optimize the ad content.

3.F-Secure Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-07-2020-06-19  2020-06-07-2020-06-16  2020-06-07-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by F-Secure are successful.

F-Secure Creative Analysis: 

F-Secure placed a Image ad in 2020-06-07-2020-06-19, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.F-Secure Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Sweden  N/A  Sweden
Language  Swedish  Finnish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

F-Secure has the best conversion in Sweden, and can advertise more in Sweden in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.F-Secure Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-19  2020-06-07-2020-06-16  2020-06-07-2020-06-16
During  13 days  10 days 10 days 
Like  37  77  48
Share  6  4  4
Comment  1  5  0

Advertising effectiveness is a direct manifestation of advertising. F-Secure ‘s Top 1 ad received 37 likes, 6 shares, 1 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for F-Secure, helping F-Secure to grasp the ad data more clearly.