Top Ads on ExxonMobil

ExxonMobil Background Introduction:

The energy we provide helps growing economies and improves living standards around the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ExxonMobil has been advertising and marketing on Facebook for many years. And ExxonMobil has placed 377 of ads on the Facebook platform in the last month. In the past few years,ExxonMobil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ExxonMobil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ExxonMobil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ExxonMobil.

BigSpy

1.ExxonMobil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ExxonMobil  ExxonMobil  ExxonMobil
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ExxonMobil Marketing Objectives Analysis: 

ExxonMobil has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ExxonMobil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ExxonMobil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hand sanitizer donation  ExxonMobil Hand sanitizer donation 
Ad Copy Text  In a first for ExxonMobil, we’re producing and donating up to 160,000 gallons of sanitizer to fron...  Kami berinvestasi pada insan yang memberi kekuatan pada dunia kita. Dengarkan kisah kami di Energy F...  In a first for ExxonMobil, we’re producing and donating up to 160,000 gallons of sanitizer to fron...
Link Description  Donation to front line workers  N/A  Donation to frontline workers
Website Link  energyfactor.exxonmobil.com  www.facebook.com  energyfactor.exxonmobil.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 115  106  115
Like 569  2  494

ExxonMobil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ExxonMobil Top 1 ads got 569 likes. ExxonMobil uses a sentence with the finishing touch title: “Hand sanitizer donation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ExxonMobil shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ExxonMobil should continue to optimize the ad content.

3.ExxonMobil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-20-2020-06-18  2020-06-18-2020-06-18  2020-04-25-2020-06-18
Landing Page Link  https://energyfactor.exxonmobil.com/news/sanitizer-donations-from-louisiana/?utm_source=facebook_EF&utm_medium=cpc&utm_campaign=BatonRougeDeliveryRapidResponseV7&utm_content=core_OL_ACX&fbclid=IwAR2jMavByns1Xig_3BDYKXcMsVxcgy4lonMOqVtdrDUCA2IV4_wFZBItIP4  https://www.facebook.com/ExxonMobil/?_sref_=2745237005593367&refid=7&_ft_=adid.23844275916800092:qid.6839896915589606069:mf_story_key.6234607947636170302:is_sponsored.1:ei.AI@AQI0kjdXCK_ybWHskcK130s0ZMIbtxzjDSSfkT4leKgqgFdmk5Y1O88pGpWNzVDwX0g-pPeb-SHPFwoxs0ShAdbB:top_level_post_id.2745237012260033:content_owner_id_new.925007000949719:page_id.925007000949719:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592537601:filter.h_nor:tds_flgs.3:actrs.925007000949719:page_insights.%7B%22925007000949719%22:%7B%22page_id%22:925007000949719,%22page_id_type%22:%22page%22,%22actor_id%22:925007000949719,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1583979455,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2745237012260033%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:925007000949719,%22page_id%22:925007000949719,%22post_id%22:2745237012260033,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://energyfactor.exxonmobil.com/news/sanitizer-donations-from-louisiana/?utm_source=facebook_EF&utm_medium=cpc&utm_campaign=BatonRougeDeliveryRapidResponseV1&utm_content=core_OL_ACX&fbclid=IwAR3BlVIoQMfD1J9ue5ZJ1VWSy5CrGYJD4J-j8VYYfM-Juj6glEVqVa7tVdk

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ExxonMobil are successful.

ExxonMobil Creative Analysis: 

ExxonMobil placed a Image ad in 2020-05-20-2020-06-18, and got 569 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ExxonMobil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  Somali  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ExxonMobil has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ExxonMobil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-18  2020-06-18-2020-06-18  2020-04-25-2020-06-18
During  30 days  1 days 55 days 
Like  569  2  494
Share  62  0  50
Comment  28  0  34

Advertising effectiveness is a direct manifestation of advertising. ExxonMobil ‘s Top 1 ad received 569 likes, 62 shares, 28 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ExxonMobil, helping ExxonMobil to grasp the ad data more clearly.