Top Ads on Extra

Extra Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Extra has been advertising and marketing on Facebook for many years. And Extra has placed 3113 of ads on the Facebook platform in the last month. In the past few years,Extra has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Extra on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Extra. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Extra.


1.Extra Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Extra  Extra  Extra
Page Categories  Retail Company  Electronics Store  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Extra Marketing Objectives Analysis: 

Extra has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Extra best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Extra Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Venha ser um Parceiro Magalu!  Shop Electronics, TVs, ACs, Mobiles, Computers and More - eXtra Saudi
Ad Copy Text  Tenha a sua própria loja na internet, venda os mais de 10 milhões de produtos do Magalu e seus par...  تسوق الآن من بين أكثر من 3000 منتج و استمتع بأفضل العروض م...  .
Link Description  Cadastre-se já  Browse top deals from Extra Today. Big collection of home appliances, computers, mobiles, cameras, TVs and more, from the best international brands  .
Website Link
Text Word Count 151  115  1
Like 2876  4142  115

Extra Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Extra Top 1 ads got 2876 likes. Extra uses a sentence with the finishing touch title: “Venha ser um Parceiro Magalu!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Extra shared 151 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Extra should continue to optimize the ad content.

3.Extra Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-20  2020-05-31-2020-06-20  2020-06-18-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Extra are successful.

Extra Creative Analysis: 

Extra placed a Image ad in 2020-05-28-2020-06-20, and got 2876 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Extra Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Saudi Arabia  N/A
Language  Portuguese  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Extra has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Extra Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-20  2020-05-31-2020-06-20  2020-06-18-2020-06-20
During  24 days  21 days 3 days 
Like  2876  4142  115
Share  174  78  14
Comment  518  150  3

Advertising effectiveness is a direct manifestation of advertising. Extra ‘s Top 1 ad received 2876 likes, 174 shares, 518 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Extra, helping Extra to grasp the ad data more clearly.