Top Ads on Express News

Express News Background Introduction:

Welcome to the official Express News facebook page. Get breaking news, must-see videos and exclusive interviews from the #1 news network in Pakistan!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Express News has been advertising and marketing on Facebook for many years. And Express News has placed 302 of ads on the Facebook platform in the last month. In the past few years,Express News has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Express News on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Express News. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Express News.

BigSpy

1.Express News Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Express News  Express News  Express News
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Express News Marketing Objectives Analysis: 

Express News has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Express News best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Express News Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  San Antonio Express-News  Learn the basics behind Big Data and Machine Learning for only $39.99 today 25 years old Kashmiri Businessman heckled and attacked by Goons in Mumbai 
Ad Copy Text  Timely breaking alerts sent to your inbox as severe weather develops.  Kickstart a career in big data by learning the most in-demand IT skills  no setting
Link Description  N/A  Limited time offer.  A Kashmiri businessman was thrashed by a gang of goons in Mumbai in the intervening night of Sunday and Monday, the commercial capital of India. He laid on the road scarred and bruised. Mohammad Ad…
Website Link  www.facebook.com  www.mysanantonio.com  valleyexpressnews.com
CTA      WHATSAPP_MESSAGE
Text Word Count 69  71  0
Like 160  24  0

Express News Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Express News Top 1 ads got 160 likes. Express News uses a sentence with the finishing touch title: “San Antonio Express-News”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Express News shared 69 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Express News should continue to optimize the ad content.

3.Express News Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-17  2020-06-15-2020-06-15  2020-05-18-2020-06-15
Landing Page Link  https://www.facebook.com/SAExpressNews/?_sref_=3128272823889588&refid=7&_ft_=adid.23846681225870208:qid.6839355055062078913:mf_story_key.969753647105560406:is_sponsored.1:ei.AI@AQJzpPLA2X1r4QTVf7Lp78YFmcGHs74vYa6Mdk0cXcyZixj9zemy5Ub234OcxErJmtn9uvvlVW_4PGcBRvczpDFk:top_level_post_id.3128272817222922:content_owner_id_new.984197758297116:page_id.984197758297116:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592411438:filter.h_nor:tds_flgs.3:actrs.984197758297116:page_insights.%7B%22984197758297116%22:%7B%22page_id%22:984197758297116,%22page_id_type%22:%22page%22,%22actor_id%22:984197758297116,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591123065,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3128272817222922%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:984197758297116,%22page_id%22:984197758297116,%22post_id%22:3128272817222922,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.mysanantonio.com/news/local/article/Kickstart-a-career-in-big-data-by-learning-the-15333922.php   https://valleyexpressnews.com/?p=6287

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Express News are successful.

Express News Creative Analysis: 

Express News placed a Image ad in 2020-06-17-2020-06-17, and got 160 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Express News Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Tunisia  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Express News has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Express News Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-17  2020-06-15-2020-06-15  2020-05-18-2020-06-15
During  1 days  1 days 29 days 
Like  160  24  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Express News ‘s Top 1 ad received 160 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Express News, helping Express News to grasp the ad data more clearly.