Top Ads on Explore Minnesota Tourism

Explore Minnesota Tourism Background Introduction:

Celebrating the unique experiences, great places and rich culture that can only be found here. Share your experiences using #OnlyinMN.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Explore Minnesota Tourism has been advertising and marketing on Facebook for many years. And Explore Minnesota Tourism has placed 67 of ads on the Facebook platform in the last month. In the past few years,Explore Minnesota Tourism has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Explore Minnesota Tourism on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Explore Minnesota Tourism. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Explore Minnesota Tourism.


1.Explore Minnesota Tourism Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Explore Minnesota Tourism  Explore Minnesota Tourism  Explore Minnesota Tourism
Page Categories  Tourist Information Center  Tourist Information Center  Tourist Information Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Explore Minnesota Tourism Marketing Objectives Analysis: 

Explore Minnesota Tourism has been operating in Tourist Information Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Explore Minnesota Tourism best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Explore Minnesota Tourism Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Find Your Perfect Winter Adventure in Cook County, MN  Exploring Minnesota's Superior Hiking Trail The Rich, Cultural Heart of Minnesota May Just Surprise You 
Ad Copy Text  Starting with the first snowfall, winter is naturally unforgettable in Cook County, Minnesota. From ...  Minnesota’s Superior Hiking Trail offers diverse soundscapes and ever-changing scenery as you wind...  Discover Minnesota’s most fascinating cultural offerings, where Scandinavian heritage meets Native...
Link Description  N/A  The scenic 310+ mile trail is perfect for hikes of all lengths and adventures of all sizes.  Experience an eclectic mix of cultures in Minnesota—from Native American landmarks to Scandi chic design stores.
Website Link
Text Word Count 243  139  131
Like 9  552  378

Explore Minnesota Tourism Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Explore Minnesota Tourism Top 1 ads got 9 likes. Explore Minnesota Tourism uses a sentence with the finishing touch title: “Find Your Perfect Winter Adventure in Cook County, MN”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Explore Minnesota Tourism shared 243 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Explore Minnesota Tourism should continue to optimize the ad content.

3.Explore Minnesota Tourism Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-01-14-2020-01-18  2019-06-27-2019-07-10  2019-05-31-2019-05-31
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Explore Minnesota Tourism are successful.

Explore Minnesota Tourism Creative Analysis: 

Explore Minnesota Tourism placed a Video ad in 2020-01-14-2020-01-18, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Explore Minnesota Tourism Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Explore Minnesota Tourism has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Explore Minnesota Tourism Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-14-2020-01-18  2019-06-27-2019-07-10  2019-05-31-2019-05-31
During  5 days  14 days 1 days 
Like  9  552  378
Share  0  54  120
Comment  1  21  122

Advertising effectiveness is a direct manifestation of advertising. Explore Minnesota Tourism ‘s Top 1 ad received 9 likes, 0 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Explore Minnesota Tourism, helping Explore Minnesota Tourism to grasp the ad data more clearly.