Top Ads on Expert Tours
Expert Tours Background Introduction:
Tauch-Abenteuer Süd Afrika / Port Elizabeth Sardine Run & Hai Tauchen individuelle Reisen mit Expeditionscharakter: Marine und Land Safaris
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Expert Tours has been advertising and marketing on Facebook for many years. And Expert Tours has placed 17 of ads on the Facebook platform in the last month. In the past few years,Expert Tours has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Expert Tours on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Expert Tours. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Expert Tours.
1.Expert Tours Top 3 Ads Basic Understanding
|Name||Expert Tours||Expert Tours||Expert Tours|
|Page Categories||Travel Agency||Travel Agency||Travel Agency|
Expert Tours Marketing Objectives Analysis:
Expert Tours has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Expert Tours best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Expert Tours Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Andante Travels||Andante Travels||Andante Travels|
|Ad Copy Text||The wealth of history and variety of archaeological sites on offer in our small, yet incredible coun...||Discover our brand new UK Archaeology Tours – all in the company of experts who will help you to s...||Discover the haunting town of Pompeii, enjoy a private visit to the Sistine Chapel or join the world...|
|Text Word Count||170||144||189|
Expert Tours Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Expert Tours Top 1 ads got 2 likes. Expert Tours uses a sentence with the finishing touch title: “Andante Travels”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Expert Tours shared 170 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Expert Tours should continue to optimize the ad content.
3.Expert Tours Top 3 Ads Creative Selection
|Landing Page Link||https://www.andantetravels.co.uk/tours/all/71/0/uk-tours/departure-date.html?utm_source=Facebook&utm_medium=CPM&utm_campaign=New%20UK%20Tours%20Carousel||https://www.andantetravels.co.uk/tours/all/71/0/uk-tours/departure-date.html?utm_source=Facebook&utm_medium=CPM&utm_campaign=New%20UK%20Tours%20Carousel||https://www.andantetravels.co.uk/tours/all/57/0/best-selling/departure-date.html?utm_source=Facebook&utm_medium=CPM&utm_campaign=Bestsellers%20Carousel|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Expert Tours are successful.
Expert Tours Creative Analysis:
Expert Tours placed a Carousel ad in 2019-04-30-2019-05-08, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Expert Tours Top 3 Ads Audience Analysis:
|Country||United Kingdom||United Kingdom||United Kingdom|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Expert Tours has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Expert Tours Top 3 Ads Performance Display
|During||9 days||9 days||9 days|
Advertising effectiveness is a direct manifestation of advertising. Expert Tours ‘s Top 1 ad received 2 likes, 1 shares, 0 comments in just 9 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Expert Tours, helping Expert Tours to grasp the ad data more clearly.