Top Ads on Expat Explore Travel

Expat Explore Travel Background Introduction:

You're about to go on the most amazing journey! Welcome to one of the leading coach tour operators, Expat Explore.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Expat Explore Travel has been advertising and marketing on Facebook for many years. And Expat Explore Travel has placed 78 of ads on the Facebook platform in the last month. In the past few years,Expat Explore Travel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Expat Explore Travel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Expat Explore Travel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Expat Explore Travel.


1.Expat Explore Travel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Expat Explore Travel  Expat Explore Travel  Expat Explore Travel
Page Categories  Tour Agency  Tour Agency  Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Expat Explore Travel Marketing Objectives Analysis: 

Expat Explore Travel has been operating in Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Expat Explore Travel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Expat Explore Travel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fotografii din cronologie  Don't miss out! Black Friday travel deals close in 24 hours Black Friday travel deals - Book now with 10% voucher 
Ad Copy Text  Expat Explorer's enjoying Christmas day in Paris. We hope you've all had a wonderful festive day ! ...  Bookings close 3 December 2019 (06:59 GMT)...Don’t miss out! Pay low deposit now, pay the rest l...  #BlackFriday deals are now open! Book now here - ⦁ Save 10% with the Black F...
Link Description  Expat Explorer's enjoying Christmas day in Paris. We hope you've all had a wonderful festive day ! by Expat Explore tour leader Luke  40 tours on sale. Pay low deposit now and rest later.  40 tours on sale. Pay low deposit now and rest later
Website Link
Text Word Count 134  128  250
Like 1867  634  985

Expat Explore Travel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Expat Explore Travel Top 1 ads got 1867 likes. Expat Explore Travel uses a sentence with the finishing touch title: “Fotografii din cronologie”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Expat Explore Travel shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Expat Explore Travel should continue to optimize the ad content.

3.Expat Explore Travel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-12-25-2019-12-26  2019-12-01-2019-12-02  2019-11-24-2019-11-30
Landing Page Link,%22actor_id%22:7792588038,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1577316088,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B10155899843323039%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:7792588038,%22page_id%22:7792588038,%22post_id%22:10155899843323039,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Expat Explore Travel are successful.

Expat Explore Travel Creative Analysis: 

Expat Explore Travel placed a Image ad in 2019-12-25-2019-12-26, and got 1867 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Expat Explore Travel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Expat Explore Travel has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Expat Explore Travel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-25-2019-12-26  2019-12-01-2019-12-02  2019-11-24-2019-11-30
During  2 days  2 days 7 days 
Like  1867  634  985
Share  14  11  27
Comment  22  6  11

Advertising effectiveness is a direct manifestation of advertising. Expat Explore Travel ‘s Top 1 ad received 1867 likes, 14 shares, 22 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Expat Explore Travel, helping Expat Explore Travel to grasp the ad data more clearly.