Top Ads on Exchange

Exchange Background Introduction:

Welcome to the official Facebook page for the Army and Air Force Exchange Service. We post the most recent videos, photos and stories relative to our core value, Family serving family.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Exchange has been advertising and marketing on Facebook for many years. And Exchange has placed 4064 of ads on the Facebook platform in the last month. In the past few years,Exchange has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Exchange on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Exchange. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Exchange.

BigSpy

1.Exchange Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Exchange  Exchange  Exchange
Page Categories  Cultural Gifts Store  Cultural Gifts Store  Cultural Gifts Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Exchange Marketing Objectives Analysis: 

Exchange has been operating in Cultural Gifts Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Exchange best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Exchange Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Je maintiendrai - ons motto!  N/A The Bradford Exchange Nederland 
Ad Copy Text  no setting  no setting  no setting
Link Description  Je maintiendrai is de wapenspreuk van Nederland sinds 1815. De spreuk is feitelijk de wapenspreuk van het huis van Oranje-Nassau. De wijzerplaat toont trots de Nederlandse leeuw als reliëf.    Miniatuurdorp-collectie rond Harry Potter en Zweinstein Met officiële licentie Elk model kan worden verlicht Met de hand gemodelleerd Gedetailleerd met de hand beschilderd Inclusief figuurtjes uit het Harry Potter-universum Hoogtes variëren van 16,5 cm tot 17,7 cm. Afmetingen Zweinstein: 20 cm x 2...
Website Link  www.bradfordexchange.nl  www.bradfordexchange.nl  www.bradfordexchange.nl
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Exchange Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Exchange Top 1 ads got 0 likes. Exchange uses a sentence with the finishing touch title: “Je maintiendrai - ons motto!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Exchange shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Exchange should continue to optimize the ad content.

3.Exchange Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2019-12-05-2020-06-19  2020-06-09-2020-06-19  2020-03-06-2020-06-19
Landing Page Link  https://www.bradfordexchange.nl/je-maintiendrai.html  https://www.bradfordexchange.nl/   https://www.bradfordexchange.nl/harry-pottertm-miniatuurdorp-collectie.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Exchange are successful.

Exchange Creative Analysis: 

Exchange placed a Image ad in 2019-12-05-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Exchange Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands,Germany  Netherlands  Germany,Netherlands
Language  Dutch  N/A  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Exchange has the best conversion in Netherlands,Germany, and can advertise more in Netherlands,Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Exchange Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-05-2020-06-19  2020-06-09-2020-06-19  2020-03-06-2020-06-19
During  198 days  11 days 106 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Exchange ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 198 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Exchange, helping Exchange to grasp the ad data more clearly.