Top Ads on Exército Brasileiro

Exército Brasileiro Background Introduction:

Esta é a fanpage do Exército Brasileiro no Facebook, mais um canal para que a sociedade conheça a sua Força Terrestre.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Exército Brasileiro has been advertising and marketing on Facebook for many years. And Exército Brasileiro has placed 4 of ads on the Facebook platform in the last month. In the past few years,Exército Brasileiro has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Exército Brasileiro on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Exército Brasileiro. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Exército Brasileiro.


1.Exército Brasileiro Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Exército Brasileiro  Exército Brasileiro  Exército Brasileiro
Page Categories  Other  Military Base  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Exército Brasileiro Marketing Objectives Analysis: 

Exército Brasileiro has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Exército Brasileiro best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Exército Brasileiro Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Edital da EsPCEx 2020 esquematizado em Mapa Mental - Seja Oficial do Exército Brasileiro  Exército Brasileiro Processo Seletivo (Pré-Militar 2019) 
Ad Copy Text   440 vagas, sua chance chegou!Se você tem até 22 anos e quer ingressar no Exército como Oficial c...  #BraçoForte Tiro do Sistema Astros durante a inauguração do Comando de Artilharia do Exército em...  ATENÇÃO JOVENS DE CAMPO GRANDE, BANGU, SANTA CRUZ, VILA KENNEDY, COSMOS, INHOAÍBA, PACIÊNCIA-RJ ...
Website Link
Text Word Count 277  148  1197
Like 18  1286  195

Exército Brasileiro Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Exército Brasileiro Top 1 ads got 18 likes. Exército Brasileiro uses a sentence with the finishing touch title: “Edital da EsPCEx 2020 esquematizado em Mapa Mental - Seja Oficial do Exército Brasileiro”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Exército Brasileiro shared 277 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Exército Brasileiro should continue to optimize the ad content.

3.Exército Brasileiro Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-08-2020-05-10  2020-02-11-2020-02-11  2019-04-18-2019-04-23
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Exército Brasileiro are successful.

Exército Brasileiro Creative Analysis: 

Exército Brasileiro placed a Image ad in 2020-05-08-2020-05-10, and got 18 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Exército Brasileiro Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  Brazil
Language  Portuguese  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Exército Brasileiro has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Exército Brasileiro Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-08-2020-05-10  2020-02-11-2020-02-11  2019-04-18-2019-04-23
During  3 days  1 days 6 days 
Like  18  1286  195
Share  3  264  0
Comment  3  62  33

Advertising effectiveness is a direct manifestation of advertising. Exército Brasileiro ‘s Top 1 ad received 18 likes, 3 shares, 3 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Exército Brasileiro, helping Exército Brasileiro to grasp the ad data more clearly.