Top Ads on Evolve Beauty

Evolve Beauty Background Introduction:

effective | organic | eco friendly

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Evolve Beauty has been advertising and marketing on Facebook for many years. And Evolve Beauty has placed 149 of ads on the Facebook platform in the last month. In the past few years,Evolve Beauty has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Evolve Beauty on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Evolve Beauty. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Evolve Beauty.

BigSpy

1.Evolve Beauty Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Evolve Beauty  Evolve Beauty  Evolve Beauty
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Evolve Beauty Marketing Objectives Analysis: 

Evolve Beauty has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Evolve Beauty best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Evolve Beauty Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ⭐️⭐️⭐️⭐️⭐️ BESTSELLER!  N/A Evolve Beauty 
Ad Copy Text  ✨ HYALURONIC SERUM 200 ✨ ‍♀️ Deeply hydrating serum for all skin types. As seen on - Vog...  no setting  no setting
Link Description  Deeply hydrating serum for all skin types  N/A  N/A
Website Link  www.evolvebeauty.co.uk  www.evolvebeauty.co.uk  www.evolvebeauty.co.uk
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 330  0  0
Like 49  0  0

Evolve Beauty Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Evolve Beauty Top 1 ads got 49 likes. Evolve Beauty uses a sentence with the finishing touch title: “⭐️⭐️⭐️⭐️⭐️ BESTSELLER!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Evolve Beauty shared 330 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Evolve Beauty should continue to optimize the ad content.

3.Evolve Beauty Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2019-08-22-2020-06-20  2020-03-12-2020-05-26  2020-05-15-2020-05-26
Landing Page Link  https://www.evolvebeauty.co.uk/?rs=facebook2_6119810083009_6119810084209_6144975310209&utm_medium=cpm&utm_source=Facebook&utm_campaign=cro+test&fbclid=IwAR38_5449AF6LmV4yjdi4KKGkU3-RyYITvCH3xJ66QBiKSIBubDM4xrNPBU  https://www.evolvebeauty.co.uk/collections/natural-skin-care   https://www.evolvebeauty.co.uk/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Evolve Beauty are successful.

Evolve Beauty Creative Analysis: 

Evolve Beauty placed a Video ad in 2019-08-22-2020-06-20, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Evolve Beauty Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt,India,Greece  France,Thailand,United Kingdom  N/A
Language  Norwegian  N/A  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Evolve Beauty has the best conversion in Egypt,India,Greece, and can advertise more in Egypt,India,Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Evolve Beauty Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-22-2020-06-20  2020-03-12-2020-05-26  2020-05-15-2020-05-26
During  304 days  76 days 12 days 
Like  49  0  0
Share  5  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Evolve Beauty ‘s Top 1 ad received 49 likes, 5 shares, 0 comments in just 304 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Evolve Beauty, helping Evolve Beauty to grasp the ad data more clearly.