Top Ads on Evino

Evino Background Introduction:

Quebramos barreiras e criamos conexões entre pessoas por meio do vinho. #EvinoSempre

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Evino has been advertising and marketing on Facebook for many years. And Evino has placed 211 of ads on the Facebook platform in the last month. In the past few years,Evino has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Evino on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Evino. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Evino.

BigSpy

1.Evino Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Evino  Evino  Evino
Page Categories  Wine/Spirits  Wine/Spirits  Wine/Spirits
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Evino Marketing Objectives Analysis: 

Evino has been operating in Wine/Spirits for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Evino best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Evino Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  6 Vinhos | R$ 199,90  N/A 5 vinhos | Frete Grátis 
Ad Copy Text  6 Vinhos SELECIONADOS por APENAS R$199,99!  ⚫ ( evino ) app ⚫ Você GANHOU na primeira compra R$50,00 use o cupom SEMDESCULPA, em compras ac...  Tinto, branco e espumante no kit com 5 vinhos por R$139,90 e HOJE COM FRETE GRÁTIS!
Link Description  Abasteça hoje sua adega!  N/A  Garanta HOJE seu frete grátis!
Website Link  www.evino.com.br  play.google.com  www.evino.com.br
CTA  SHOP_NOW  INSTALL_MOBILE_APP  SHOP_NOW
Text Word Count 42  113  84
Like 414  0  209

Evino Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Evino Top 1 ads got 414 likes. Evino uses a sentence with the finishing touch title: “6 Vinhos | R$ 199,90”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Evino shared 42 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Evino should continue to optimize the ad content.

3.Evino Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-05-27-2020-06-17  2020-04-01-2020-06-16  2020-06-09-2020-06-16
Landing Page Link  https://www.evino.com.br/product/kit-6-por-199-a-00-20200527-c-02-bc-01-f-01-p-26-188151.html?utm_source=Facebook&utm_medium=Ads&utm_campaign=Facebook_Mobile_Feed&utm_content=F.20200527.RV.CBO.BC.BP.LAL10.KIT.6vinhos.199.CPR&fbclid=IwAR0ybk5VIE8dkzGbDdFj75UcjxYnpS8p_VtPyt5W0WijjtyKgCjE2eLN_EM  http://play.google.com/store/apps/details?id=br.com.evino.android   https://www.evino.com.br/product/kit-5-por-139-e-fg-a-00-20200529-c-02-bc-01-f-02-p-15-188721.html?utm_source=Facebook&utm_medium=Ads&utm_campaign=%7B%7Bplacement%7D%7D&utm_content=F.20200608.RV.CBO.BC.BP.LAL10.KIT.5vinhos.139.CPR

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Evino are successful.

Evino Creative Analysis: 

Evino placed a Image ad in 2020-05-27-2020-06-17, and got 414 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Evino Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Evino has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Evino Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-17  2020-04-01-2020-06-16  2020-06-09-2020-06-16
During  22 days  77 days 8 days 
Like  414  0  209
Share  9  0  7
Comment  5  0  13

Advertising effectiveness is a direct manifestation of advertising. Evino ‘s Top 1 ad received 414 likes, 9 shares, 5 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Evino, helping Evino to grasp the ad data more clearly.