Top Ads on Evidence Action

Evidence Action Background Introduction:

Evidence Action scales proven international development interventions with resilient business models that improve the lives of millions.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Evidence Action has been advertising and marketing on Facebook for many years. And Evidence Action has placed 36 of ads on the Facebook platform in the last month. In the past few years,Evidence Action has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Evidence Action on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Evidence Action. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Evidence Action.

BigSpy

1.Evidence Action Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Evidence Action  Evidence Action  Evidence Action
Page Categories  Charity Organization  Charity Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Evidence Action Marketing Objectives Analysis: 

Evidence Action has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Evidence Action best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Evidence Action Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We're in This Together  Our Team is Hard at Work Evidence Action - Donate Today! 
Ad Copy Text  no setting  no setting  no setting
Link Description  As the COVID-19 pandemic quickly overwhelms health systems across the globe, developing countries will begin their fight with limited resources and already-struggling systems. COVID-19’s impact on low-income countries is likely to be devastating. Hand washing is difficult if you don’t have clean...  As the COVID-19 pandemic quickly overwhelms health systems across the globe, developing countries will begin their fight with limited resources and already-struggling systems. COVID-19’s impact on low-income countries is likely to be devastating. Hand washing is difficult if you don’t have clean...  Donate before September 9th to double your impact.
Website Link  www.evidenceaction.org  www.evidenceaction.org  www.evidenceaction.org
CTA  DONATE_NOW  DONATE_NOW  DONATE_NOW
Text Word Count 0  0  0
Like 0  0  0

Evidence Action Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Evidence Action Top 1 ads got 0 likes. Evidence Action uses a sentence with the finishing touch title: “We're in This Together”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Evidence Action shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Evidence Action should continue to optimize the ad content.

3.Evidence Action Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-16-2020-05-16  2020-04-16-2020-05-16  2019-08-26-2020-05-16
Landing Page Link  https://www.evidenceaction.org/responding-to-covid-19/  https://www.evidenceaction.org/responding-to-covid-19/   https://www.evidenceaction.org/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Evidence Action are successful.

Evidence Action Creative Analysis: 

Evidence Action placed a Image ad in 2020-04-16-2020-05-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Evidence Action Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Canada  United States,Canada  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Evidence Action has the best conversion in United States,Canada, and can advertise more in United States,Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Evidence Action Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-16-2020-05-16  2020-04-16-2020-05-16  2019-08-26-2020-05-16
During  31 days  31 days 265 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Evidence Action ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Evidence Action, helping Evidence Action to grasp the ad data more clearly.