Top Ads on Everyday-Law

Everyday-Law Background Introduction:

Easy-to-understand legal information & tips to make dealing with legal issues simpler.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Everyday-Law has been advertising and marketing on Facebook for many years. And Everyday-Law has placed 27 of ads on the Facebook platform in the last month. In the past few years,Everyday-Law has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Everyday-Law on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Everyday-Law. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Everyday-Law.

BigSpy

1.Everyday-Law Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Everyday-Law  Everyday-Law  Everyday-Law
Page Categories  Social Service  Social Service  Social Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Everyday-Law Marketing Objectives Analysis: 

Everyday-Law has been operating in Social Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Everyday-Law best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Everyday-Law Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Negative Online Reviews: Unmasking Anonymity? - Law Week  Day in the Life of an Accused Legal Health Check at Frankston Library 
Ad Copy Text  An anonymous internet user posts a negative, perhaps false, review about a business online. The busi...  Step into the shoes of an accused person in this behind-the scenes tour; experience what it's like -...  This free pop-up clinic from the Peninsula Community Legal Centre makes accessing legal support simp...
Link Description  An anonymous internet user posts a negative, perhaps false, review about a business online. The business loses customers, money, and reputation as a result.  N/A  This free pop-up clinic from the Peninsula Community Legal Centre makes accessing legal support simple.
Website Link  lawweek.net.au  lawweek.net.au  lawweek.net.au
CTA    LEARN_MORE  
Text Word Count 373  352  451
Like 5  4  1

Everyday-Law Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Everyday-Law Top 1 ads got 5 likes. Everyday-Law uses a sentence with the finishing touch title: “Negative Online Reviews: Unmasking Anonymity? - Law Week”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Everyday-Law shared 373 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Everyday-Law should continue to optimize the ad content.

3.Everyday-Law Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-04-21-2020-04-22  2019-04-22-2019-04-24  2019-04-22-2019-04-24
Landing Page Link  https://lawweek.net.au/event/negative-online-reviews-unmasking-anonymity/?utm_source=social&utm_medium=Facebook&utm_campaign=LawWeek&fbclid=IwAR3WaWrm_xoCEumFCKAsEa_aPVZF58OON84A47wrolVX02kcKJ_8rueuj3A  https://lawweek.net.au/event/courts-open-day-day-in-the-life-of-an-accused/?utm_source=facebook&utm_campaign=lawweek&utm_medium=social   https://lawweek.net.au/event/legal-health-check-at-frankston-library/?utm_source=facebook&utm_campaign=lawweek&utm_medium=social

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Everyday-Law are successful.

Everyday-Law Creative Analysis: 

Everyday-Law placed a Image ad in 2020-04-21-2020-04-22, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Everyday-Law Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Everyday-Law has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Everyday-Law Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-04-22  2019-04-22-2019-04-24  2019-04-22-2019-04-24
During  2 days  3 days 3 days 
Like  5  4  1
Share  2  1  2
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Everyday-Law ‘s Top 1 ad received 5 likes, 2 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Everyday-Law, helping Everyday-Law to grasp the ad data more clearly.