Top Ads on EveryPlate

EveryPlate Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EveryPlate has been advertising and marketing on Facebook for many years. And EveryPlate has placed 168 of ads on the Facebook platform in the last month. In the past few years,EveryPlate has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EveryPlate on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EveryPlate. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EveryPlate.


1.EveryPlate Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EveryPlate  EveryPlate  EveryPlate
Page Categories  Food Delivery Service  Food Delivery Service  Food Delivery Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

EveryPlate Marketing Objectives Analysis: 

EveryPlate has been operating in Food Delivery Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EveryPlate best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EveryPlate Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Meals from only $2.99 each  Meals from only $2.99 each Meals from only $2.99 each 
Ad Copy Text  The same bodacious bites, at a FRACTION of the price. Seriously! Get started with only $2.99 per mea...  Hungry for a good deal? Get started with EveryPlate from only $2.99 per meal!  The same bodacious bites, at a FRACTION of the price. Seriously! Get started with only $2.99 per mea...
Link Description  America’s Best Value Meal Kit  America’s Best Value Meal Kit  America’s Best Value Meal Kit
Website Link
Text Word Count 102  77  102
Like 798  973  1028

EveryPlate Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EveryPlate Top 1 ads got 798 likes. EveryPlate uses a sentence with the finishing touch title: “Meals from only $2.99 each”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EveryPlate shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EveryPlate should continue to optimize the ad content.

3.EveryPlate Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-19  2020-05-28-2020-06-18  2020-06-12-2020-06-18
Landing Page Link$2.99+x+3+weeks&c=FB-KZPQ&fbclid=IwAR2BFKVtWcM55S8-jvYMKQHa1_mfQCj74HjU0FNwjzdbYNlDp0KLS3LSl28

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EveryPlate are successful.

EveryPlate Creative Analysis: 

EveryPlate placed a Image ad in 2020-05-28-2020-06-19, and got 798 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EveryPlate Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Romanian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EveryPlate has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EveryPlate Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-19  2020-05-28-2020-06-18  2020-06-12-2020-06-18
During  23 days  22 days 7 days 
Like  798  973  1028
Share  214  313  223
Comment  141  302  456

Advertising effectiveness is a direct manifestation of advertising. EveryPlate ‘s Top 1 ad received 798 likes, 214 shares, 141 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EveryPlate, helping EveryPlate to grasp the ad data more clearly.