Top Ads on Eurosport

Eurosport Background Introduction:

Welcome to the Eurosport fanpage! Become a fan and have access to: sports news & debates with the community http://www.eurosport.com and TV schedules http://tv.eurosport.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Eurosport has been advertising and marketing on Facebook for many years. And Eurosport has placed 788 of ads on the Facebook platform in the last month. In the past few years,Eurosport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Eurosport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Eurosport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Eurosport.

BigSpy

1.Eurosport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Eurosport  Eurosport  Eurosport
Page Categories  Sportswear Store  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Eurosport Marketing Objectives Analysis: 

Eurosport has been operating in Sportswear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Eurosport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Eurosport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Eurosport Malta  Premier League revine live Eurosport 
Ad Copy Text  Mizuno WAVE DUEL running shoes! Run at your fastest pace ever and improve your marathons with new te...  În exclusivitate pe Eurosport 1 urmărește începând cu 17 iunie cel mai spectaculos campionat de...  Havertz a ales între Real Madrid, Bayern, Chelsea, United și Liverpool! Unde va juca starul lui Le...
Link Description  Mizuno WAVE DUEL running shoes! Run at your fastest pace ever and improve your marathons with new technology, excellent design and ultimate fit. Complete with a new type of Mizuno Wave technology designed specifically for reaching speeds you didn't think were possible. . . 20% OFF on Mizuno new collection.  N/A  Havertz a ales între Real Madrid, Bayern, Chelsea, United și Liverpool! Unde va juca starul lui Leverkusen din sezonul următor ➡️ bit.ly/2CjFJ5z
Website Link  eurosport.com.mt  www.eurosport.ro  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  
Text Word Count 380  107  151
Like 37  710  472

Eurosport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Eurosport Top 1 ads got 37 likes. Eurosport uses a sentence with the finishing touch title: “Eurosport Malta”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Eurosport shared 380 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Eurosport should continue to optimize the ad content.

3.Eurosport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-18  2020-06-11-2020-06-18  2020-06-16-2020-06-17
Landing Page Link  https://eurosport.com.mt/mizuno  https://www.eurosport.com/geoblocking.shtml   https://www.facebook.com/EurosportRO/?refid=28&_ft_=adid.23845015855230031:qid.6839544346155436400:mf_story_key.-1475959831489347509:is_sponsored.1:ei.AI@AQKP4Ti5UpjGzabhTQ8UI3dYZkAx0CwwrjmWM262_ntGu-sI8_29PRjW8e_0iyBk155kj0u_y2gqBQNiZg4kKwCV:top_level_post_id.2639710176129312:content_owner_id_new.495107563922928:page_id.495107563922928:src.22:photo_id.2639707502796246:story_location.5:story_attachment_style.photo:view_time.1592455510:filter.h_nor:tds_flgs.3:actrs.495107563922928:page_insights.%7B%22495107563922928%22:%7B%22page_id%22:495107563922928,%22page_id_type%22:%22page%22,%22actor_id%22:495107563922928,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592396319,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2639710176129312%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:495107563922928,%22page_id%22:495107563922928,%22post_id%22:2639710176129312,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Eurosport are successful.

Eurosport Creative Analysis: 

Eurosport placed a Image ad in 2020-06-15-2020-06-18, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Eurosport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Romania,United Kingdom  Romania
Language  English  French  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Eurosport has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Eurosport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-11-2020-06-18  2020-06-16-2020-06-17
During  4 days  8 days 2 days 
Like  37  710  472
Share  5  27  12
Comment  1  18  22

Advertising effectiveness is a direct manifestation of advertising. Eurosport ‘s Top 1 ad received 37 likes, 5 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Eurosport, helping Eurosport to grasp the ad data more clearly.