Top Ads on European Parliament

European Parliament Background Introduction:

The European Parliament is the only directly-elected EU body. Members of the Parliament represent you, the citizen.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

European Parliament has been advertising and marketing on Facebook for many years. And European Parliament has placed 549 of ads on the Facebook platform in the last month. In the past few years,European Parliament has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for European Parliament on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for European Parliament. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from European Parliament.

BigSpy

1.European Parliament Top 3 Ads Basic Understanding

   top1  top2  top3
Name  European Parliament  European Parliament  European Parliament
Page Categories  Politician  Politician  Politician
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

European Parliament Marketing Objectives Analysis: 

European Parliament has been operating in Politician for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. European Parliament best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.European Parliament Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A «Θετικά και το πρόγραμμα αγοράς ομολόγων της ΕΚΤ, και η πρόταση της Κομισιόν για το Ταμείο Ανάκαμψης - Να προσέξουμε τις ‘γκρίζες ζώνες’ 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  Συνέντευξη στον ρ/στ «στο Κόκκινο Πάτρας» 107,7 FM παραχώρησε το πρωί της Παρασκευής ο Αντιπρόεδρος του Ευρωπαϊκού Κοινοβουλίου και επικεφαλής της Ευρωομάδας του ΣΥΡ....
Website Link  www.papadimoulis.gr  www.papadimoulis.gr  www.papadimoulis.gr
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 0  0  0
Like 0  0  0

European Parliament Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. European Parliament Top 1 ads got 0 likes. European Parliament uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. European Parliament shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. European Parliament should continue to optimize the ad content.

3.European Parliament Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-28-2020-06-19  2020-06-01-2020-06-19  2020-06-05-2020-06-19
Landing Page Link  http://www.papadimoulis.gr/  http://www.papadimoulis.gr/   https://www.papadimoulis.gr/kokkino-patras-05062020/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by European Parliament are successful.

European Parliament Creative Analysis: 

European Parliament placed a Video ad in 2020-05-28-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.European Parliament Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  N/A  N/A  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

European Parliament has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.European Parliament Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-19  2020-06-01-2020-06-19  2020-06-05-2020-06-19
During  23 days  19 days 15 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. European Parliament ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for European Parliament, helping European Parliament to grasp the ad data more clearly.