Top Ads on European Commission

European Commission Background Introduction:

News and information from the European Commission. Posts by the Social Media Team. Engaging on #TeamJunckerEU priorities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

European Commission has been advertising and marketing on Facebook for many years. And European Commission has placed 264 of ads on the Facebook platform in the last month. In the past few years,European Commission has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for European Commission on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for European Commission. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from European Commission.

BigSpy

1.European Commission Top 3 Ads Basic Understanding

   top1  top2  top3
Name  European Commission  European Commission  European Commission
Page Categories  Magazine  Magazine  Public Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

European Commission Marketing Objectives Analysis: 

European Commission has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. European Commission best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.European Commission Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Why does coronavirus make people lose their sense of smell?  Q&A: How physics could explain why people respond differently to coronavirus infection Re-open EU 
Ad Copy Text  What does coronavirus do to people’s sense of smell?  Some people have immune memory cells that are responding to Covid-19, indicating that they may have ...  Eager to reunite with friends and family abroad? Or to plan your summer holidays? Find out real-time...
Link Description  To begin with, it was just anecdotal reports. Ear, nose and throat specialists from around the world were sharing their experiences on online message boards – they were all seeing a spike in patients experiencing anosmia, a loss of smell.  Some people’s immune systems contain pre-existing protection against coronavirus, indicating that they have encountered a similar infection to Covid-19 before, according to Dr Aleksandra Walczak, a physicist at École Normale Supérieure in Paris, France.  N/A
Website Link  horizon-magazine.eu  horizon-magazine.eu  reopen.europa.eu
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 54  173  236
Like 105  337  1807

European Commission Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. European Commission Top 1 ads got 105 likes. European Commission uses a sentence with the finishing touch title: “Why does coronavirus make people lose their sense of smell?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. European Commission shared 54 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. European Commission should continue to optimize the ad content.

3.European Commission Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-15-2020-06-18  2020-06-14-2020-06-18
Landing Page Link  https://horizon-magazine.eu/article/why-does-coronavirus-make-people-lose-their-sense-smell.html  https://horizon-magazine.eu/article/qa-how-physics-could-explain-why-people-respond-differently-coronavirus-infection.html   https://reopen.europa.eu/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by European Commission are successful.

European Commission Creative Analysis: 

European Commission placed a Image ad in 2020-06-17-2020-06-18, and got 105 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.European Commission Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Macedonia  Bosnia Hercegovina  Greece,Romania,Croatia
Language  English  English  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

European Commission has the best conversion in Macedonia, and can advertise more in Macedonia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.European Commission Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-15-2020-06-18  2020-06-14-2020-06-18
During  2 days  4 days 5 days 
Like  105  337  1807
Share  14  86  1019
Comment  4  8  104

Advertising effectiveness is a direct manifestation of advertising. European Commission ‘s Top 1 ad received 105 likes, 14 shares, 4 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for European Commission, helping European Commission to grasp the ad data more clearly.