Top Ads on Europcar

Europcar Background Introduction:

A global leader in car rental, with more than 3300 car hire locations in around 150 countries. Please hit the “message” button for customer service support.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Europcar has been advertising and marketing on Facebook for many years. And Europcar has placed 173 of ads on the Facebook platform in the last month. In the past few years,Europcar has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Europcar on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Europcar. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Europcar.

BigSpy

1.Europcar Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Europcar  Europcar  Europcar
Page Categories  Travel Service  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Europcar Marketing Objectives Analysis: 

Europcar has been operating in Travel Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Europcar best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Europcar Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Auf dich wartet der Sommer  Europcar Maroc Europcar Maroc 
Ad Copy Text  Individuell unterwegs sein mit dem Mietauto! Schon ab € 151,-/Woche. Drei Fahrzeuggrößen und Sch...  Bienvenue sur la page officielle d'Europcar Maroc. Suivez l'actualité de nos offres en likant notre...  Profitez d’une expérience 100% digital avec Europcar Maroc. 1- réservation instantanée via not...
Link Description  N/A  Bienvenue sur la page officielle d'Europcar Maroc. Suivez l'actualité de nos offres en aimant notre page.  Profitez d’une expérience 100% digital avec Europcar Maroc. 1- réservation instantanée via notre site internet www.europcar.ma 2- accès à une large gamme de voitures avec des prix attractifs 3- assistance par téléphone 24/24 4- règlement en ligne via notre site internet #europcarmoroco #movingyourway #staysafe #LLD
Website Link  www.europcar.at  www.facebook.com  www.facebook.com
CTA  BOOK_TRAVEL  LIKE_PAGE  
Text Word Count 126  106  329
Like 497  1355  64

Europcar Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Europcar Top 1 ads got 497 likes. Europcar uses a sentence with the finishing touch title: “Auf dich wartet der Sommer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Europcar shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Europcar should continue to optimize the ad content.

3.Europcar Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-16  2020-05-12-2020-06-15  2020-06-08-2020-06-11
Landing Page Link  https://www.europcar.at/mietwagen-angebote/sommerspirit  https://www.facebook.com/Europcar-Maroc-1264523713629433/   https://www.facebook.com/1264523713629433/posts/2968107716604349/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Europcar are successful.

Europcar Creative Analysis: 

Europcar placed a Image ad in 2020-06-03-2020-06-16, and got 497 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Europcar Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Austria  Morocco  Morocco
Language  German  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Europcar has the best conversion in Austria, and can advertise more in Austria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Europcar Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-16  2020-05-12-2020-06-15  2020-06-08-2020-06-11
During  14 days  35 days 4 days 
Like  497  1355  64
Share  24  29  1
Comment  10  16  1

Advertising effectiveness is a direct manifestation of advertising. Europcar ‘s Top 1 ad received 497 likes, 24 shares, 10 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Europcar, helping Europcar to grasp the ad data more clearly.