Top Ads on Eucerin

Eucerin Background Introduction:

Znanost za nego kože. Eucerin strokovnjaki za nego kože že preko 100 let sodelujejo z dermatologi in farmacevti v prizadevanju, da bi pomagali ljudem širom sveta ohraniti zdravje njihove kože.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Eucerin has been advertising and marketing on Facebook for many years. And Eucerin has placed 450 of ads on the Facebook platform in the last month. In the past few years,Eucerin has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Eucerin on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Eucerin. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Eucerin.

1.Eucerin Top 3 Ads Basic Understanding

	top1	top2	top3
Name	Eucerin	Eucerin	Eucerin
Page Categories	Skin Care Service	Cosmetics Store	Skin Care Service
Marketing Objectives	Other	Other	Other
ECommerce Softwares	N/A	N/A	N/A

Eucerin Marketing Objectives Analysis:

Eucerin has been operating in Skin Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Eucerin best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Eucerin Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

	top1	top2	top3
Ad Headline	Besplatno preuzmite edukativnu igricu.	ซื้อ 1 แถมถึง 3	Lilly online
Ad Copy Text	Znamo da deca najbolje uče dok se igraju, zato vas pozivamo da zajedno sa Cerijem krenete u Sunčan...	⚡️ ซื้อ 1 ได้ถึง 3 กับ Box Set สุดคุ้มจาก Eucerin...	Kupovinom Eucerin seruma na poklon dobijate Hyaluron-Filler Dnevnu kremu SPF30 od 20ml I Eucerin nes...
Link Description	N/A	N/A	Rezultati pretrage - Lilly Drogerie OnLine prodavnica
Website Link	itunes.apple.com	www.eucerin.co.th	shop.lilly.rs
CTA	INSTALL_MOBILE_APP	SHOP_NOW	SHOP_NOW
Text Word Count	111	1199	140
Like	6	19	160

Eucerin Top 1 Ad Content Analysis：

Ad title: Text is an extension of the creative. Eucerin Top 1 ads got 6 likes. Eucerin uses a sentence with the finishing touch title: “Besplatno preuzmite edukativnu igricu.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Eucerin shared 111 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Eucerin should continue to optimize the ad content.

3.Eucerin Top 3 Ads Creative Selection

	top1	top2	top3
Creative Type	Image	Video	Image
Ad Time	2020-04-23-2020-06-20	2020-06-18-2020-06-20	2020-06-18-2020-06-20
Landing Page Link	http://itunes.apple.com/app/id1454006685	https://www.eucerin.co.th/promotion/new-promotion?utm_source=facebook&utm_medium=social-media&utm_campaign=ecommerce_alwayson&utm_variant=cpa&utm_format=link-ad&utm_assetname=newpromotion&utm_term=alwaysonpromobox	https://shop.lilly.rs/srpski/pretraga?phrase=eucerin

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Eucerin are successful.

Eucerin Creative Analysis:

Eucerin placed a Image ad in 2020-04-23-2020-06-20, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Eucerin Top 3 Ads Audience Analysis:

	top1	top2	top3
Country	N/A	Thailand	N/A
Language	Croatian	Thai	Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Eucerin has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Eucerin Top 3 Ads Performance Display

	top1	top2	top3
Ad Time	2020-04-23-2020-06-20	2020-06-18-2020-06-20	2020-06-18-2020-06-20
During	59 days	3 days	3 days
Like	6	19	160
Share	1	0	4
Comment	0	0	2

Advertising effectiveness is a direct manifestation of advertising. Eucerin ‘s Top 1 ad received 6 likes, 1 shares, 0 comments in just 59 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Eucerin, helping Eucerin to grasp the ad data more clearly.