Top Ads on Etihad Airways

Etihad Airways Background Introduction:

Etihad Airways is proud to be the national airline of the UAE. Join us as we embark on new adventures around the world, and tell us how you choose to fly.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Etihad Airways has been advertising and marketing on Facebook for many years. And Etihad Airways has placed 1337 of ads on the Facebook platform in the last month. In the past few years,Etihad Airways has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Etihad Airways on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Etihad Airways. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Etihad Airways.

BigSpy

1.Etihad Airways Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Etihad Airways  Etihad Airways  Etihad Airways
Page Categories  Airline Company  Airline Company  Airline Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Etihad Airways Marketing Objectives Analysis: 

Etihad Airways has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Etihad Airways best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Etihad Airways Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Etihad Travel Voucher  The Etihad Travel Voucher قسيمة سفر الاتحاد للطيران 
Ad Copy Text  Introducing our Etihad Travel Voucher, giving you 50% extra cash towards future flights. Earn up to ...  Introducing our Etihad Travel Voucher, giving you 50% extra cash towards future flights. Choose to g...  نقدم قسيمة سفر الاتحاد للطيران، التي تمنحك رصيداً نقدي...
Link Description  Buy now, fly later. Conditions apply.  Buy now, fly later. Conditions apply.  احجز الآن، سافر لاحقاً. تطبق الأحكام والشروط
Website Link  www.etihad.com  www.etihad.com  www.etihad.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 166  130  252
Like 265  129  615

Etihad Airways Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Etihad Airways Top 1 ads got 265 likes. Etihad Airways uses a sentence with the finishing touch title: “The Etihad Travel Voucher”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Etihad Airways shared 166 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Etihad Airways should continue to optimize the ad content.

3.Etihad Airways Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-13-2020-06-18  2020-06-09-2020-06-18  2020-06-09-2020-06-18
Landing Page Link  https://www.etihad.com/en/book/special-offers/promotion/etihad-travel-voucher?cid=dissoc%3ASocial_FB_IG%3AEtihadTravelVoucherCobrand%3ANONE%3AFLIGHT%3APR%3AC%3AALL%3AALL%3AALL%3AEN%3AALL%3AALL%3ATACTICAL%3APAID%3Asizexsize&utm_source=Social_FB_IG&utm_medium=dissoc&utm_campaign=EtihadTravelVoucherCobrand&utm_content=ALL&utm_term=sizexsize%3ANONE%3ANONE%3ANONE  https://www.etihad.com/en/book/special-offers/promotion/etihad-travel-voucher?cid=dissoc%3ASocial_FB_IG%3AEtihadTravelVoucher%3ANONE%3AFLIGHT%3APR%3AC%3AALL%3AALL%3AALL%3AEN%3AALL%3AALL%3ATACTICAL%3APAID%3Asizexsize&utm_source=Social_FB_IG&utm_medium=dissoc&utm_campaign=EtihadTravelVoucher&utm_content=ALL&utm_term=sizexsize%3ANONE%3ANONE%3ANONE&fbclid=IwAR3fR7CL-c7sasdvD5wKteb6wh3aafvnaxcHdSqvUkNhzvvcSIoZt88QS1Y   https://www.etihad.com/ar/book/special-offers/promotion/etihad-travel-voucher?cid=dissoc%3ASocial_FB_IG%3AEtihadTravelVoucher%3ANONE%3AFLIGHT%3APR%3AC%3AALL%3AALL%3AALL%3AAR%3AALL%3AALL%3ATACTICAL%3APAID%3Asizexsize&utm_source=Social_FB_IG&utm_medium=dissoc&utm_campaign=EtihadTravelVoucher&utm_content=ALL&utm_term=sizexsize%3ANONE%3ANONE%3ANONE&fbclid=IwAR1dgDKOMfHYZDvvJ6ahyMQpvpRV5LNICkcEIgOBV_cH6IDgL2upWSoTGjg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Etihad Airways are successful.

Etihad Airways Creative Analysis: 

Etihad Airways placed a Image ad in 2020-06-13-2020-06-18, and got 265 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Etihad Airways Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates  United Arab Emirates  United Arab Emirates
Language  English  English  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Etihad Airways has the best conversion in United Arab Emirates, and can advertise more in United Arab Emirates in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Etihad Airways Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-18  2020-06-09-2020-06-18  2020-06-09-2020-06-18
During  6 days  10 days 10 days 
Like  265  129  615
Share  25  19  37
Comment  25  5  68

Advertising effectiveness is a direct manifestation of advertising. Etihad Airways ‘s Top 1 ad received 265 likes, 25 shares, 25 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Etihad Airways, helping Etihad Airways to grasp the ad data more clearly.