Top Ads on Ethos Life

Ethos Life Background Introduction:

We create modern, ethical life insurance to protect the life you're building and the people you love.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ethos Life has been advertising and marketing on Facebook for many years. And Ethos Life has placed 130 of ads on the Facebook platform in the last month. In the past few years,Ethos Life has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ethos Life on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ethos Life. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ethos Life.

BigSpy

1.Ethos Life Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ethos Life  Ethos Life  Ethos Life
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ethos Life Marketing Objectives Analysis: 

Ethos Life has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ethos Life best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ethos Life Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get an instant quote  Most common questions about Term Life Insurance Get an instant quote 
Ad Copy Text  Protect the people you love most with a quick online application you can finish in minutes.  One of the questions we hear the most about term life insurance is: why would I pay a monthly premiu...  Protect the people you love most with a quick online application you can finish in minutes.
Link Description  Life insurance, the easy way  Get a free quote today.  Life insurance, the easy way
Website Link  www.ethoslife.com  www.ethoslife.com  www.ethoslife.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 91  881  91
Like 25  19  35

Ethos Life Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ethos Life Top 1 ads got 25 likes. Ethos Life uses a sentence with the finishing touch title: “Get an instant quote”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ethos Life shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ethos Life should continue to optimize the ad content.

3.Ethos Life Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-01-2020-06-18  2020-04-27-2020-06-12  2020-05-29-2020-06-09
Landing Page Link  https://www.ethoslife.com/life/ethos-term-life/  https://www.ethoslife.com/life-insurance/most-common-questions-about-term-life-insurance/   https://www.ethoslife.com/life/ethos-term-life/?utm_source=facebook&utm_medium=cpc&utm_campaign=T_PROSPECTING_US&utm_content=Date:060120_Minutes(BreakfastCereal)_protect-love-most_ethos-term-life&utm_term=Personalized%2BBreakfastCereal_Test:64_Date:060120_Data:None_LAL:None_Int:None_Age:25-55_Gen:All_Dem:Top70ZC_Eve:Donate%3C6_Pla:Auto_Dev:All_Geo:US&e_ad_id=23844868627290110&e_adset_id=23844868575450110&e_campaign_id=23843609056930110&fbclid=IwAR2TB8-eF7citGoa2RdK7yrkhYxoRyw1fwPF739KcwsLl1U7JIdypumLAlQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ethos Life are successful.

Ethos Life Creative Analysis: 

Ethos Life placed a Video ad in 2020-06-01-2020-06-18, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ethos Life Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ethos Life has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ethos Life Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-18  2020-04-27-2020-06-12  2020-05-29-2020-06-09
During  18 days  47 days 12 days 
Like  25  19  35
Share  2  2  2
Comment  1  3  3

Advertising effectiveness is a direct manifestation of advertising. Ethos Life ‘s Top 1 ad received 25 likes, 2 shares, 1 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ethos Life, helping Ethos Life to grasp the ad data more clearly.