Top Ads on Esurance
Esurance Background Introduction:
Super simple. And totally inspired. Get helpful tips for all things car, home, tech, travel. Oh, and saving money too.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Esurance has been advertising and marketing on Facebook for many years. And Esurance has placed 312 of ads on the Facebook platform in the last month. In the past few years,Esurance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Esurance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Esurance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Esurance.
1.Esurance Top 3 Ads Basic Understanding
|Page Categories||Insurance Company||Insurance Company||Insurance Company|
Esurance Marketing Objectives Analysis:
Esurance has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Esurance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Esurance Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Get a Free Quote||Get a Free Quote||Get a Free Quote|
|Ad Copy Text||When insurance is affordable, it's surprisingly painless. And when it's easy to switch, it's even be...||When insurance is affordable, it's surprisingly painless. And when it's easy to switch, it's even be...||When insurance is affordable, it's surprisingly painless. And when it's easy to switch, it's even be...|
|Link Description||It's surprisingly painless||It's surprisingly painless||It's surprisingly painless|
|Text Word Count||219||105||219|
Esurance Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Esurance Top 1 ads got 46 likes. Esurance uses a sentence with the finishing touch title: “Get a Free Quote”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Esurance shared 219 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Esurance should continue to optimize the ad content.
3.Esurance Top 3 Ads Creative Selection
|Landing Page Link||https://www.esurance.com/switchandsave||https://www.esurance.com/quote1254||https://www.esurance.com/switchandsave|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Esurance are successful.
Esurance Creative Analysis:
Esurance placed a Image ad in 2020-05-28-2020-06-18, and got 46 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Esurance Top 3 Ads Audience Analysis:
|Country||United States,Poland,Turkey...||United States,United Kingdom,Dominican...||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Esurance has the best conversion in United States,Poland,Turkey..., and can advertise more in United States,Poland,Turkey... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Esurance Top 3 Ads Performance Display
|During||22 days||78 days||8 days|
Advertising effectiveness is a direct manifestation of advertising. Esurance ‘s Top 1 ad received 46 likes, 5 shares, 6 comments in just 22 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Esurance, helping Esurance to grasp the ad data more clearly.