Top Ads on Esurance

Esurance Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Esurance has been advertising and marketing on Facebook for many years. And Esurance has placed 312 of ads on the Facebook platform in the last month. In the past few years,Esurance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Esurance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Esurance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Esurance.

BigSpy

1.Esurance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Esurance  Esurance  Esurance
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Esurance Marketing Objectives Analysis: 

Esurance has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Esurance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Esurance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get a Free Quote  Get a Free Quote Get a Free Quote 
Ad Copy Text  When insurance is affordable, it's surprisingly painless. And when it's easy to switch, it's even be...  When insurance is affordable, it's surprisingly painless. And when it's easy to switch, it's even be...  When insurance is affordable, it's surprisingly painless. And when it's easy to switch, it's even be...
Link Description  It's surprisingly painless  It's surprisingly painless  It's surprisingly painless
Website Link  www.esurance.com  www.esurance.com  esurance.com
CTA  GET_QUOTE  GET_QUOTE  GET_QUOTE
Text Word Count 219  105  219
Like 46  410  3

Esurance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Esurance Top 1 ads got 46 likes. Esurance uses a sentence with the finishing touch title: “Get a Free Quote”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Esurance shared 219 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Esurance should continue to optimize the ad content.

3.Esurance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-28-2020-06-18  2020-04-02-2020-06-18  2020-06-10-2020-06-17
Landing Page Link  https://www.esurance.com/switchandsave  https://www.esurance.com/quote1254   https://www.esurance.com/switchandsave

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Esurance are successful.

Esurance Creative Analysis: 

Esurance placed a Image ad in 2020-05-28-2020-06-18, and got 46 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Esurance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Poland,Turkey...  United States,United Kingdom,Dominican...  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Esurance has the best conversion in United States,Poland,Turkey..., and can advertise more in United States,Poland,Turkey... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Esurance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-04-02-2020-06-18  2020-06-10-2020-06-17
During  22 days  78 days 8 days 
Like  46  410  3
Share  5  36  0
Comment  6  34  0

Advertising effectiveness is a direct manifestation of advertising. Esurance ‘s Top 1 ad received 46 likes, 5 shares, 6 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Esurance, helping Esurance to grasp the ad data more clearly.