Top Ads on Esther Perel

Esther Perel Background Introduction:

AUTHOR OF MATING IN CAPTIVITY. Reconciling the erotic and the domestic is not a problem to solve but a paradox to manage. Amazon http://amzn.to/11UYZhy

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Esther Perel has been advertising and marketing on Facebook for many years. And Esther Perel has placed 39 of ads on the Facebook platform in the last month. In the past few years,Esther Perel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Esther Perel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Esther Perel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Esther Perel.

BigSpy

1.Esther Perel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Esther Perel  Esther Perel  Esther Perel
Page Categories  Author  Author  Author
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Esther Perel Marketing Objectives Analysis: 

Esther Perel has been operating in Author for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Esther Perel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Esther Perel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Understanding Pandemic-Related Emotions  Esther Perel The Rekindling Desire Course 
Ad Copy Text  Identifying your feelings is the most important step to begin to de-escalate stress. For more on our...  Are you setting realistic expectations for your partner? Sign up for my free toolkit to better manag...  Love enjoys knowing everything about you. Desire needs mystery. Learn how to better manage relationa...
Link Description  How to Live with Prolonged Uncertainty  N/A  Revitalize Your Relationship
Website Link  estherperel.com  www.facebook.com  rekindlingdesire.estherperel.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 181  128  132
Like 49  201  75

Esther Perel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Esther Perel Top 1 ads got 49 likes. Esther Perel uses a sentence with the finishing touch title: “Understanding Pandemic-Related Emotions”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Esther Perel shared 181 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Esther Perel should continue to optimize the ad content.

3.Esther Perel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-24-2020-05-31  2020-04-22-2020-04-22  2020-04-13-2020-04-17
Landing Page Link  https://estherperel.com/blog/anticipatory-grief  https://www.facebook.com/esther.perel/?_sref_=10156602094006711&refid=28&_ft_=adid.6166873511315:qid.6818609802307960272:mf_story_key.-3059774412600975382:is_sponsored.1:ei.AI@AQJxKZ1WvDf5rHnynW4wj049AyhAwLl0ypr7DgCP-6m2010JYK7SbnxRemI4qt3k89UspylKPzfBWzOvaHRpyqg7:top_level_post_id.10156602094011711:content_owner_id_new.161559836710:page_id.161559836710:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1587581161:filter.h_nor:tds_flgs.3:actrs.161559836710:page_insights.%7B%22161559836710%22:%7B%22page_id%22:161559836710,%22actor_id%22:161559836710,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1573228373,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10156602094011711%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:161559836710,%22page_id%22:161559836710,%22post_id%22:10156602094011711,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://rekindlingdesire.estherperel.com/social-sign-up?utm_source=social&utm_medium=newsfeed&utm_campaign=rd_phase_3_conversion

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Esther Perel are successful.

Esther Perel Creative Analysis: 

Esther Perel placed a Video ad in 2020-05-24-2020-05-31, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Esther Perel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Esther Perel has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Esther Perel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-05-31  2020-04-22-2020-04-22  2020-04-13-2020-04-17
During  8 days  1 days 5 days 
Like  49  201  75
Share  21  0  4
Comment  2  0  2

Advertising effectiveness is a direct manifestation of advertising. Esther Perel ‘s Top 1 ad received 49 likes, 21 shares, 2 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Esther Perel, helping Esther Perel to grasp the ad data more clearly.