Top Ads on Estee Lauder Greece

Estee Lauder Greece Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Estee Lauder Greece has been advertising and marketing on Facebook for many years. And Estee Lauder Greece has placed 69 of ads on the Facebook platform in the last month. In the past few years,Estee Lauder Greece has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Estee Lauder Greece on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Estee Lauder Greece. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Estee Lauder Greece.

BigSpy

1.Estee Lauder Greece Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Estee Lauder Greece  Estee Lauder Greece  Estee Lauder Greece
Page Categories  Cosmetics Store  Cosmetics Store  Cosmetics Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Estee Lauder Greece Marketing Objectives Analysis: 

Estee Lauder Greece has been operating in Cosmetics Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Estee Lauder Greece best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Estee Lauder Greece Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  -20% & Δώρο σε Κανονικό Μέγεθος  -20% & Δώρο σε Κανονικό Μέγεθος N/A 
Ad Copy Text  ΔΩΡΟ σε κανονικό μέγεθος! Aποκτήστε τον #1 ορό Advanced Night Rep...  ΔΩΡΟ σε κανονικό μέγεθος! Aποκτήστε τον #1 ορό Advanced Night Rep...  ΔΩΡΟ σε κανονικό μέγεθος! Aποκτήστε τον #1 ορό Advanced Night Rep...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.esteelauder.gr
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 215  215  214
Like 155  92  0

Estee Lauder Greece Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Estee Lauder Greece Top 1 ads got 155 likes. Estee Lauder Greece uses a sentence with the finishing touch title: “-20% & Δώρο σε Κανονικό Μέγεθος”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Estee Lauder Greece shared 215 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Estee Lauder Greece should continue to optimize the ad content.

3.Estee Lauder Greece Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-17-2020-06-20  2020-06-17-2020-06-19  2020-06-05-2020-06-15
Landing Page Link  https://www.facebook.com/189896334385632/posts/3898004990241396/  https://www.facebook.com/EsteeLauderGreece/?_sref_=3898061740235721&refid=28&_ft_=adid.23844925365590283:qid.6839975669408742232:mf_story_key.-3293850956579233974:is_sponsored.1:ei.AI@AQIO5sc7tltotDOVZf0gnB4sxacofiHoxCZSAqAQTHr4uKrGMqYo6dZKucF8fOrOjD8qaTMown9kQs07__9M0Kh1:top_level_post_id.3898061743569054:content_owner_id_new.189896334385632:call_to_action_type.LEARN_MORE:page_id.189896334385632:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592555810:filter.h_nor:tds_flgs.3:actrs.189896334385632:page_insights.%7B%22189896334385632%22:%7B%22page_id%22:189896334385632,%22page_id_type%22:%22page%22,%22actor_id%22:189896334385632,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592463604,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3898061743569054%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:189896334385632,%22page_id%22:189896334385632,%22post_id%22:3898061743569054,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.esteelauder.gr/landing/best-sellers?utm_source=facebook&utm_medium=smo&utm_campaign=daba_1d&utm_content=carousel_gwp_anr_20200608&utm_term=prospecting+-+25-54+-+all+in+stock+excl+mini

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Estee Lauder Greece are successful.

Estee Lauder Greece Creative Analysis: 

Estee Lauder Greece placed a Image ad in 2020-06-17-2020-06-20, and got 155 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Estee Lauder Greece Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  Greek  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Estee Lauder Greece has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Estee Lauder Greece Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-17-2020-06-19  2020-06-05-2020-06-15
During  4 days  3 days 11 days 
Like  155  92  0
Share  0  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Estee Lauder Greece ‘s Top 1 ad received 155 likes, 0 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Estee Lauder Greece, helping Estee Lauder Greece to grasp the ad data more clearly.