Top Ads on Estee Lauder UK

Estee Lauder UK Background Introduction:

"Every woman can be beautiful." Estée Lauder

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Estee Lauder UK has been advertising and marketing on Facebook for many years. And Estee Lauder UK has placed 50 of ads on the Facebook platform in the last month. In the past few years,Estee Lauder UK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Estee Lauder UK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Estee Lauder UK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Estee Lauder UK.

BigSpy

1.Estee Lauder UK Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Estee Lauder UK  Estee Lauder UK  Estee Lauder UK
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Estee Lauder UK Marketing Objectives Analysis: 

Estee Lauder UK has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Estee Lauder UK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Estee Lauder UK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Estee Lauder UK  Time to give your skin TLC Estee Lauder UK 
Ad Copy Text  Whatever your skin concern, we’ve got you covered ‍♀️ Upgrade your skin routine and achieve ...  Adjusting to staying home? Your skin is too! Now more than ever, it's important to find the right mo...  no setting
Link Description  Discover Beauty at esteelauder.co.uk, your destination for high-performance Skincare, Makeup, videos, more. Free Shipping & Returns  N/A  N/A
Website Link  www.esteelauder.co.uk  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 122  248  0
Like 0  209  0

Estee Lauder UK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Estee Lauder UK Top 1 ads got 0 likes. Estee Lauder UK uses a sentence with the finishing touch title: “Estee Lauder UK”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Estee Lauder UK shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Estee Lauder UK should continue to optimize the ad content.

3.Estee Lauder UK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Others
Ad Time   2020-03-31-2020-05-28  2020-05-05-2020-05-08  2020-04-21-2020-04-28
Landing Page Link  https://www.esteelauder.co.uk/  https://www.esteelauder.co.uk/moisturisers?dclid=CLDJi4jgpekCFccFXAodVQsKcA   https://www.harveynichols.com/brand/estee-lauder/?dclid=CO7Mwbyxi-kCFRXJWwodZmgINQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Estee Lauder UK are successful.

Estee Lauder UK Creative Analysis: 

Estee Lauder UK placed a Carousel ad in 2020-03-31-2020-05-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Estee Lauder UK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  United Kingdom  United Kingdom
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Estee Lauder UK has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Estee Lauder UK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-31-2020-05-28  2020-05-05-2020-05-08  2020-04-21-2020-04-28
During  59 days  4 days 8 days 
Like  0  209  0
Share  0  6  0
Comment  0  7  0

Advertising effectiveness is a direct manifestation of advertising. Estee Lauder UK ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 59 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Estee Lauder UK, helping Estee Lauder UK to grasp the ad data more clearly.