Top Ads on Estee Lauder Singapore

Estee Lauder Singapore Background Introduction:

"Every woman can be beautiful."- Estée Lauder

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Estee Lauder Singapore has been advertising and marketing on Facebook for many years. And Estee Lauder Singapore has placed 39 of ads on the Facebook platform in the last month. In the past few years,Estee Lauder Singapore has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Estee Lauder Singapore on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Estee Lauder Singapore. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Estee Lauder Singapore.

BigSpy

1.Estee Lauder Singapore Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Estee Lauder Singapore  Estee Lauder Singapore  Estee Lauder Singapore
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Estee Lauder Singapore Marketing Objectives Analysis: 

Estee Lauder Singapore has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Estee Lauder Singapore best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Estee Lauder Singapore Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Share the Love from 18-25 Jun  See the Renewal with Advanced Night Repair Share the Love with #AdvancedNightRepair 
Ad Copy Text  ✨Our best deal is back! ✨ ​ At the price of 1, get 2 of our #1 #AdvancedNightRepair serum 50m...  ✨Sephora Exclusive✨ Bright, supple eyes with youthful, radiant skin? Yes please! Purchase th...  -
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 256  472  369
Like 45  19  11

Estee Lauder Singapore Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Estee Lauder Singapore Top 1 ads got 45 likes. Estee Lauder Singapore uses a sentence with the finishing touch title: “Share the Love from 18-25 Jun”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Estee Lauder Singapore shared 256 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Estee Lauder Singapore should continue to optimize the ad content.

3.Estee Lauder Singapore Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-17-2020-06-20  2020-06-15-2020-06-19  2020-06-17-2020-06-18
Landing Page Link  https://www.facebook.com/EsteeLauderSG/?_sref_=3485774081436192&refid=28&_ft_=adid.23844882557100068:qid.6840445928453278133:mf_story_key.-2646288548658951674:is_sponsored.1:ei.AI@AQI19Sbcjf3jKnvr7Htop7T_cLkLpyrmtQT1fsQPaAY6XrjdK2dcmIKl946uyMYsJ6CaPlMNOERdqWl5JPfvXh15:top_level_post_id.3485774078102859:content_owner_id_new.124647137548920:call_to_action_type.LEARN_MORE:page_id.124647137548920:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592665056:filter.h_nor:tds_flgs.3:actrs.124647137548920:page_insights.%7B%22124647137548920%22:%7B%22page_id%22:124647137548920,%22page_id_type%22:%22page%22,%22actor_id%22:124647137548920,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592409961,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3485774078102859%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:124647137548920,%22page_id%22:124647137548920,%22post_id%22:3485774078102859,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/EsteeLauderSG/?_sref_=3482189138461353&refid=28&_ft_=adid.23844955040850469:qid.6839956559896544373:mf_story_key.-1697328620678179018:is_sponsored.1:ei.AI@AQLv1-sin8cCtQXSodpqxxV4ipU4HPp8lIpJxNvxC7jLQrVecedExxfufKZXVZBT2RI09C8r4iC85HvlkmZ4yYRq:top_level_post_id.3482189131794687:content_owner_id_new.124647137548920:call_to_action_type.LEARN_MORE:page_id.124647137548920:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592551340:filter.h_nor:tds_flgs.3:actrs.124647137548920:page_insights.%7B%22124647137548920%22:%7B%22page_id%22:124647137548920,%22page_id_type%22:%22page%22,%22actor_id%22:124647137548920,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592299060,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3482189131794687%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:124647137548920,%22page_id%22:124647137548920,%22post_id%22:3482189131794687,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/124647137548920/posts/3487738957906371/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Estee Lauder Singapore are successful.

Estee Lauder Singapore Creative Analysis: 

Estee Lauder Singapore placed a Image ad in 2020-06-17-2020-06-20, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Estee Lauder Singapore Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Singapore  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Estee Lauder Singapore has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Estee Lauder Singapore Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-15-2020-06-19  2020-06-17-2020-06-18
During  4 days  5 days 2 days 
Like  45  19  11
Share  5  0  0
Comment  8  0  0

Advertising effectiveness is a direct manifestation of advertising. Estee Lauder Singapore ‘s Top 1 ad received 45 likes, 5 shares, 8 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Estee Lauder Singapore, helping Estee Lauder Singapore to grasp the ad data more clearly.