Top Ads on Estancia FEMSA

Estancia FEMSA Background Introduction:

Estancia FEMSA es una plataforma cultural y artística que presenta diversas exposiciones, intervenciones, performance, actividades académicas, educativas y publicaciones.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Estancia FEMSA has been advertising and marketing on Facebook for many years. And Estancia FEMSA has placed 51 of ads on the Facebook platform in the last month. In the past few years,Estancia FEMSA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Estancia FEMSA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Estancia FEMSA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Estancia FEMSA.

BigSpy

1.Estancia FEMSA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Estancia FEMSA  Estancia FEMSA  Estancia FEMSA
Page Categories  Art  Art  Art
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Estancia FEMSA Marketing Objectives Analysis: 

Estancia FEMSA has been operating in Art for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Estancia FEMSA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Estancia FEMSA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Estancia FEMSA  Estancia FEMSA Photos from Estancia FEMSA's post 
Ad Copy Text  "Un día que me encontraba con Barragán, Kahn le llamó por teléfono a su oficina, y lo invitó a ...  #flashbackfriday Del 3 de febrero al 15 de abril 2018 se exhibió en #CasaLuisBarragán #Parameters...  "In the video performance Pain Zone II/ The Kiss (1982) by Diamela Elitit, another homeless man appe...
Link Description  "Un día que me encontraba con Barragán, Kahn le llamó por teléfono a su oficina, y lo invitó a ir al Salk Institute en La Jolla, California. [...] Si uno visita este lugar, puede darse cuenta por qué Barragán le sugirió que no cambiasen el panorama. Kahn sentía gran afecto por Barragán y lo admiraba mucho." Francisco Gilardi en entrevista en 1992. #LouisKahn #LuisBarragán . . . : Mike West. Salk Institute, La Jolla.  #flashbackfriday Del 3 de febrero al 15 de abril 2018 se exhibió en #CasaLuisBarragán #Parameters, exposición temporal de #BruceNauman Parameters fue la primera exhibición individual de Bruce Nauman en México. . . . : Ramiro Chaves para Estancia FEMSA, 2018.  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 431  265  872
Like 2  0  10

Estancia FEMSA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Estancia FEMSA Top 1 ads got 2 likes. Estancia FEMSA uses a sentence with the finishing touch title: “Estancia FEMSA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Estancia FEMSA shared 431 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Estancia FEMSA should continue to optimize the ad content.

3.Estancia FEMSA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2019-04-10-2019-05-06  2019-04-02-2019-05-06  2019-03-21-2019-05-06
Landing Page Link  https://www.facebook.com/EstanciaFEMSA/photos/p.880433355634321/880433355634321/?type=3  https://www.facebook.com/EstanciaFEMSA/photos/p.875769972767326/875769972767326/?type=3   https://www.facebook.com/211348575876139/posts/868869356790721/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Estancia FEMSA are successful.

Estancia FEMSA Creative Analysis: 

Estancia FEMSA placed a Image ad in 2019-04-10-2019-05-06, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Estancia FEMSA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico  Mexico  Mexico
Language  Spanish  Spanish  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Estancia FEMSA has the best conversion in Mexico, and can advertise more in Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Estancia FEMSA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-10-2019-05-06  2019-04-02-2019-05-06  2019-03-21-2019-05-06
During  27 days  35 days 47 days 
Like  2  0  10
Share  3  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Estancia FEMSA ‘s Top 1 ad received 2 likes, 3 shares, 0 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Estancia FEMSA, helping Estancia FEMSA to grasp the ad data more clearly.