Top Ads on Essent

Essent Background Introduction:

Welkom op de Facebook pagina van Essent. Essent levert ook op Facebook: energiek nieuws, acties en klantenservice. www.essent.nl

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Essent has been advertising and marketing on Facebook for many years. And Essent has placed 110 of ads on the Facebook platform in the last month. In the past few years,Essent has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Essent on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Essent. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Essent.

BigSpy

1.Essent Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Essent  Essent  Essent
Page Categories  Commercial & Industrial  Local Business  Local Business
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Essent Marketing Objectives Analysis: 

Essent has been operating in Commercial & Industrial for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Essent best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Essent Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Werken bij Essent Sales  Réglez vos questions d'énergie en ligne Devenez client Essent 
Ad Copy Text  no setting  Avec "Online" d'Essent, vous réglez toutes les questions relatives à votre énergie en quelques cl...  Le soir, vous avez mieux à faire que la lessive. Alors, devenez client Essent et profitez toujours ...
Link Description  N/A  + obtenez un tarif super compétitif  Nous vous simplifions la vie
Website Link  www.facebook.com  www.essent.be  ad.doubleclick.net
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 0  169  118
Like 1  7  3

Essent Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Essent Top 1 ads got 1 likes. Essent uses a sentence with the finishing touch title: “Werken bij Essent Sales”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Essent shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Essent should continue to optimize the ad content.

3.Essent Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-15  2020-05-25-2020-06-15  2020-04-22-2020-05-31
Landing Page Link  https://www.facebook.com/werkenbijessentsales/?_sref_=3393547517375616&refid=28&_ft_=adid.6177292200798:qid.6838674486848464421:mf_story_key.8413274150775591655:is_sponsored.1:ei.AI@AQKqWTqTBWz9gt2fDa8OguF9sMJSN30KnxhAkq06Wl3ZK5NMt__5rkE37rE-MxVIKfF23okPRL4jXPlKBCxBi2eO:top_level_post_id.3393547514042283:content_owner_id_new.188966057833794:page_id.188966057833794:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592252841:filter.h_nor:tds_flgs.3:actrs.188966057833794:page_insights.%7B%22188966057833794%22:%7B%22page_id%22:188966057833794,%22page_id_type%22:%22page%22,%22actor_id%22:188966057833794,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591786807,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3393547514042283%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:188966057833794,%22page_id%22:188966057833794,%22post_id%22:3393547514042283,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.essent.be/fr/blog/energie-expliquee/online-un-des-tarifs-energie-les-plus-competitifs-du-marche?utm_source=facebook&utm_medium=paid-social&utm_campaign=post&utm_content=content-platform-artikel   https://www.essent.be/fr/particuliers/toujours-tarif-de-nuit?utm_campaign=dal-3&utm_source=facebook&utm_medium=ppa-link&utm_content=retargeting&dclid=CJz_o9Kv3OkCFcsZKgodOBAMVA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Essent are successful.

Essent Creative Analysis: 

Essent placed a Image ad in 2020-06-15-2020-06-15, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Essent Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Dutch  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Essent has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Essent Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-15  2020-05-25-2020-06-15  2020-04-22-2020-05-31
During  1 days  22 days 40 days 
Like  1  7  3
Share  0  0  1
Comment  0  0  5

Advertising effectiveness is a direct manifestation of advertising. Essent ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Essent, helping Essent to grasp the ad data more clearly.