Top Ads on Esotheria

Esotheria Background Introduction:

Knjige koje menjaju zivot!Izdavacka kuca Esotheria je osnovana u januaru 1990. i predstavlja najveceg izdavaca na prostoru Balkana specijalizovanog za duhovnu i ezotericnu literaturu, sa oko 500 objavljenih naslova.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Esotheria has been advertising and marketing on Facebook for many years. And Esotheria has placed 32 of ads on the Facebook platform in the last month. In the past few years,Esotheria has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Esotheria on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Esotheria. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Esotheria.

BigSpy

1.Esotheria Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Esotheria  Esotheria  Esotheria
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Esotheria Marketing Objectives Analysis: 

Esotheria has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Esotheria best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Esotheria Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rudolf Štajner - ANĐELI I HIJERARHIJE - knjiga prva  Kevin L. Mičel: UMEĆE KVANTNOG SKOKA – ostvarite svoj Idealni Svet kroz neograničenu moć vaÅ¡ih paralelnih života Rudolf Štajner - ANĐELI I HIJERARHIJE 
Ad Copy Text  Anđeli, duhovna bića najbliža čoveku, u današnje vreme opravdano izazivaju veliko zanimanje. . ...   Još nije kasno da poručiš omiljeni naslov! . Poruči ONLINE klikom na sliku, a mi ćemo se potr...  “Na ovaj način napokon razumemo svo dostojanstvo i sav značaj čoveka kao člana naših hijerarh...
Link Description  N/A  N/A  N/A
Website Link  esotheria.com  esotheria.com  esotheria.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 652  201  762
Like 106  0  258

Esotheria Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Esotheria Top 1 ads got 106 likes. Esotheria uses a sentence with the finishing touch title: “Rudolf Štajner - ANĐELI I HIJERARHIJE - knjiga prva”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Esotheria shared 652 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Esotheria should continue to optimize the ad content.

3.Esotheria Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-12-2020-06-20  2020-06-16-2020-06-20  2020-06-06-2020-06-18
Landing Page Link  https://esotheria.com/knjiga/rudolf-stajner-andeli-hijerarhije-duhovnih-bica-knjiga-prva/?utm_source=facebook&utm_medium=ad&utm_campaign=andeli_knjiga_prva  https://esotheria.com/knjiga/danijel-fur-lecenje-pomocu-predaka-rituali-za-licno-i-porodicno-isceljivanje/?fbclid=IwAR1eLE2817SklXWcZHaieAytVCf8HKM5_0v2tisBabGRGvFe4E5R0kmGp7I   https://esotheria.com/knjiga/rudolf-stajner-andjeli-i-hijerarhije-duhovnih-bica-knjiga-druga/?utm_source=facebook&utm_medium=ad&utm_campaign=andjeli_i_hijerarhije

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Esotheria are successful.

Esotheria Creative Analysis: 

Esotheria placed a Image ad in 2020-06-12-2020-06-20, and got 106 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Esotheria Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Slovenian  Slovenian  Slovenian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Esotheria has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Esotheria Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-20  2020-06-16-2020-06-20  2020-06-06-2020-06-18
During  9 days  5 days 13 days 
Like  106  0  258
Share  4  1  15
Comment  3  0  5

Advertising effectiveness is a direct manifestation of advertising. Esotheria ‘s Top 1 ad received 106 likes, 4 shares, 3 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Esotheria, helping Esotheria to grasp the ad data more clearly.