Top Ads on Ericsson

Ericsson Background Introduction:

Welcome to Ericsson! We help our customers enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ericsson has been advertising and marketing on Facebook for many years. And Ericsson has placed 340 of ads on the Facebook platform in the last month. In the past few years,Ericsson has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ericsson on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ericsson. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ericsson.

BigSpy

1.Ericsson Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ericsson  Ericsson  Ericsson
Page Categories  Software Company  Software Company  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ericsson Marketing Objectives Analysis: 

Ericsson has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ericsson best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ericsson Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Register to join LIVE  Register to join LIVE Ericsson UnBoxed Office: Inclusive Innovation 
Ad Copy Text  During the pandemic, we’ve become ever more connected. But how do we safeguard our new connected s...  During the pandemic, we’ve become ever more connected. But how do we safeguard our new connected s...  Innovation is the backbone for any technology advancement—but for innovation to work properly, it ...
Link Description  All about telecom security  All about telecom security  N/A
Website Link  events.foryou.ericsson.com  events.foryou.ericsson.com  www.facebook.com
CTA  SIGN_UP  SIGN_UP  
Text Word Count 109  109  251
Like 1  15  179

Ericsson Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ericsson Top 1 ads got 1 likes. Ericsson uses a sentence with the finishing touch title: “Register to join LIVE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ericsson shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ericsson should continue to optimize the ad content.

3.Ericsson Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://events.foryou.ericsson.com/ericssonunboxedofficesocialseriestelecomsecurity?utm_source=Facebook&utm_medium=social_paid&utm_campaign=utm_campaign%3Dgfmc_global_unboxed-security_20200618&utm_aud=service-provider_generic&utm_tar=c-5_employer&utm_content=SS7-30s_Video-1_1x1_C1  https://events.foryou.ericsson.com/ericssonunboxedofficesocialseriestelecomsecurity?utm_source=Facebook&utm_medium=social_paid&utm_campaign=utm_campaign=gfmc_global_unboxed-security_20200618&utm_aud=service-provider_generic&utm_tar=c-6_employer&utm_content=SS7-30s_Video-1_1x1_C1   https://www.facebook.com/ericsson/videos/696636794505140/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ericsson are successful.

Ericsson Creative Analysis: 

Ericsson placed a Video ad in 2020-06-17-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ericsson Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates  India  Chile
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ericsson has the best conversion in United Arab Emirates, and can advertise more in United Arab Emirates in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ericsson Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-06-17-2020-06-18
During  2 days  2 days 2 days 
Like  1  15  179
Share  0  0  21
Comment  0  0  38

Advertising effectiveness is a direct manifestation of advertising. Ericsson ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ericsson, helping Ericsson to grasp the ad data more clearly.