Top Ads on Equus

Equus Background Introduction:

Artículos para la práctica del deporte ecuestre en todas sus disciplinas. Accesorios para jinete y caballo.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Equus has been advertising and marketing on Facebook for many years. And Equus has placed 85 of ads on the Facebook platform in the last month. In the past few years,Equus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Equus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Equus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Equus.

BigSpy

1.Equus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Equus  Equus  Equus
Page Categories  Clothing (Brand)  Tools/Equipment  Tools/Equipment
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  woocommerce  woocommerce

Equus Marketing Objectives Analysis: 

Equus has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Equus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Equus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ¡Exclusivo Online!  Rotomartillo Inalambrico a Bateria 20V | 6 cuotas sin interés N/A 
Ad Copy Text  ¡Encontrá tu regalo para el Día del Padre! Todo el sitio con 40% OFF + 3 cuotas Sin Interés ¡...  no setting  no setting
Link Description  N/A  Rotomartillo Inalámbrico a batería 20v. Brushless Motor Sin Carbones, Brushless Maletin plastico 1 Batería Litio 4000mAh Cargador rapido Soft grip Luz Led Fu...  Motosierra Equus 45cc Espada 18¨arranque Facil, Envíos a todo el país. Comprala al mejor precio en nuestra tienda online. Cuotas.
Website Link  www.equus.com.ar  www.equustech.com.ar  www.equustech.com.ar
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 192  0  0
Like 6  0  0

Equus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Equus Top 1 ads got 6 likes. Equus uses a sentence with the finishing touch title: “¡Exclusivo Online! ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Equus shared 192 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Equus should continue to optimize the ad content.

3.Equus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-03-2020-06-18  2020-06-15-2020-06-16  2020-06-15-2020-06-16
Landing Page Link  https://www.equus.com.ar/02spll010743-14-babucha-new-york/p?utm_source=facebook&utm_medium=cpc&utm_campaign=uke_equus_conversiones&utm_content=carrousel_dia_del_padre&utm_term=lookalike_compradores_ok&fbclid=IwAR37oDUHXC_rnG2kw6CrDIfz34zznQwNiJLPOF7crQKHLiMLpiT-UvkZevk  https://www.equustech.com.ar/productos/rotomartillo-inalambrico-a-bateria-20v-brushless/   https://www.equustech.com.ar/productos/motosierra-equus-45cc-espada-18arranque-facil/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Equus are successful.

Equus Creative Analysis: 

Equus placed a Carousel ad in 2020-06-03-2020-06-18, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Equus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Italian  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Equus has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Equus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-15-2020-06-16  2020-06-15-2020-06-16
During  16 days  2 days 2 days 
Like  6  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Equus ‘s Top 1 ad received 6 likes, 0 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Equus, helping Equus to grasp the ad data more clearly.