Top Ads on EquityBee

EquityBee Background Introduction:

EquityBee helps employees get the money they need to exercise their stock options by connecting them to investors who want to invest in their companies.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EquityBee has been advertising and marketing on Facebook for many years. And EquityBee has placed 47 of ads on the Facebook platform in the last month. In the past few years,EquityBee has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EquityBee on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EquityBee. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EquityBee.

BigSpy

1.EquityBee Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EquityBee  EquityBee  EquityBee
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

EquityBee Marketing Objectives Analysis: 

EquityBee has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EquityBee best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EquityBee Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get access to startup investing.  Get access to new startup investing Invest in the latest startups. 
Ad Copy Text  Sign-up and join our investor community! Get unique access to successful private startups via emplo...  Sign up to join our investor community! Get unique access to successful private startups via employ...  Discover new startup investing via EquityBee's Employee Stock-option Funding. Sign up ➡️Get app...
Link Description  N/A  N/A  N/A
Website Link  equitybee.com  equitybee.com  equitybee.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 272  227  151
Like 114  88  13

EquityBee Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EquityBee Top 1 ads got 114 likes. EquityBee uses a sentence with the finishing touch title: “Get access to startup investing.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EquityBee shared 272 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EquityBee should continue to optimize the ad content.

3.EquityBee Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-01-10-2020-06-17  2020-01-27-2020-06-12  2020-05-30-2020-06-10
Landing Page Link  https://equitybee.com/investors/landing/?ref=FB&ad_id=23844223072440388  https://equitybee.com/investors/landing?iplocation=us&ref=FB&ad_id=23844289885260388   https://equitybee.com/investors/landing?iplocation=us&ref=FB&ad_id=23844289908860388

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EquityBee are successful.

EquityBee Creative Analysis: 

EquityBee placed a Video ad in 2020-01-10-2020-06-17, and got 114 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EquityBee Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel,United States  Germany  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EquityBee has the best conversion in Israel,United States, and can advertise more in Israel,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EquityBee Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-10-2020-06-17  2020-01-27-2020-06-12  2020-05-30-2020-06-10
During  160 days  138 days 12 days 
Like  114  88  13
Share  13  15  2
Comment  7  8  1

Advertising effectiveness is a direct manifestation of advertising. EquityBee ‘s Top 1 ad received 114 likes, 13 shares, 7 comments in just 160 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EquityBee, helping EquityBee to grasp the ad data more clearly.