Top Ads on Equipter

Equipter Background Introduction:

A self-propelled, drivable and compact debris container, the Equipter RB4000 streamlines roofing removal and job site clean-up.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Equipter has been advertising and marketing on Facebook for many years. And Equipter has placed 47 of ads on the Facebook platform in the last month. In the past few years,Equipter has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Equipter on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Equipter. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Equipter.

BigSpy

1.Equipter Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Equipter  Equipter  Equipter
Page Categories  Commercial & Industrial Equipment Supplier  Commercial & Industrial Equipment Supplier  Commercial & Industrial Equipment Supplier
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Equipter Marketing Objectives Analysis: 

Equipter has been operating in Commercial & Industrial Equipment Supplier for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Equipter best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Equipter Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The RB4000 Roofing Trailer  Thinking About Investing in the Equipter RB4000? Test Before You Invest 
Ad Copy Text  Drive. Lift. Tow. Dump. Protect. -Created for roofers, by roofers. https://www.equipter.com/produ...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.equipter.com  www.equipter.com  www.equipter.com
CTA  GET_QUOTE  LEARN_MORE  LEARN_MORE
Text Word Count 110  0  0
Like 31  0  0

Equipter Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Equipter Top 1 ads got 31 likes. Equipter uses a sentence with the finishing touch title: “The RB4000 Roofing Trailer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Equipter shared 110 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Equipter should continue to optimize the ad content.

3.Equipter Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-10-2020-06-14  2020-01-28-2020-04-28  2020-02-26-2020-04-28
Landing Page Link  http://www.equipter.com/  https://www.equipter.com/products/rb4000   https://www.equipter.com/find-a-rental

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Equipter are successful.

Equipter Creative Analysis: 

Equipter placed a Image ad in 2020-06-10-2020-06-14, and got 31 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Equipter Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada,United States  United States
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Equipter has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Equipter Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-14  2020-01-28-2020-04-28  2020-02-26-2020-04-28
During  5 days  92 days 63 days 
Like  31  0  0
Share  7  0  0
Comment  14  0  0

Advertising effectiveness is a direct manifestation of advertising. Equipter ‘s Top 1 ad received 31 likes, 7 shares, 14 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Equipter, helping Equipter to grasp the ad data more clearly.