Top Ads on Equator Stores

Equator Stores Background Introduction:

Equator is a brand fastened with the simple idea "trendy and affordable outfits”. We deal in formal, causal, party and leisure wear for men and kids.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Equator Stores has been advertising and marketing on Facebook for many years. And Equator Stores has placed 92 of ads on the Facebook platform in the last month. In the past few years,Equator Stores has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Equator Stores on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Equator Stores. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Equator Stores.


1.Equator Stores Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Equator Stores  Equator Stores  Equator Stores
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Equator Stores Marketing Objectives Analysis: 

Equator Stores has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Equator Stores best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Equator Stores Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Flat 30% off!!  Flat 30% off!! Flat 23% off!!! 
Ad Copy Text  Wear your silhouettes with diversity and style for a signature finish with Equator's Summer Sale at ...  Wear your silhouettes with diversity and style for a signature finish with Equator's Summer Sale at ...  no setting
Link Description  online exclusive  online exclusive  N/A
Website Link
Text Word Count 215  215  0
Like 26  12  0

Equator Stores Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Equator Stores Top 1 ads got 26 likes. Equator Stores uses a sentence with the finishing touch title: “Flat 30% off!!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Equator Stores shared 215 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Equator Stores should continue to optimize the ad content.

3.Equator Stores Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-12-2020-06-14  2020-06-12-2020-06-13  2020-06-06-2020-06-10
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Equator Stores are successful.

Equator Stores Creative Analysis: 

Equator Stores placed a Image ad in 2020-06-12-2020-06-14, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Equator Stores Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan  Pakistan  Pakistan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Equator Stores has the best conversion in Pakistan, and can advertise more in Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Equator Stores Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-14  2020-06-12-2020-06-13  2020-06-06-2020-06-10
During  3 days  2 days 5 days 
Like  26  12  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Equator Stores ‘s Top 1 ad received 26 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Equator Stores, helping Equator Stores to grasp the ad data more clearly.