Top Ads on EpicTV

EpicTV Background Introduction:

EpicTV is the ultimate online climbing community. Like us up and get pumped on all the freshest news, videos, gear, pro tips & hacks.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

EpicTV has been advertising and marketing on Facebook for many years. And EpicTV has placed 45 of ads on the Facebook platform in the last month. In the past few years,EpicTV has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for EpicTV on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for EpicTV. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from EpicTV.

BigSpy

1.EpicTV Top 3 Ads Basic Understanding

   top1  top2  top3
Name  EpicTV  EpicTV  EpicTV
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

EpicTV Marketing Objectives Analysis: 

EpicTV has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. EpicTV best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.EpicTV Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MOON CLIMBING  PETZL HippyTree 
Ad Copy Text  New summer collection! Discover Moon clothing & accessories.  We have had a new delivery of Petzl gear! Check them out.  The original “Surf & Stone” apparel company. Get outside in style!
Link Description  New Arrivals  Back in Stock  New Arrivals
Website Link  shop.epictv.com  shop.epictv.com  shop.epictv.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 60  60  72
Like 31  460  14

EpicTV Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. EpicTV Top 1 ads got 31 likes. EpicTV uses a sentence with the finishing touch title: “MOON CLIMBING”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. EpicTV shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. EpicTV should continue to optimize the ad content.

3.EpicTV Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-18  2020-05-12-2020-06-18  2020-05-28-2020-06-16
Landing Page Link  https://shop.epictv.com/en/brands/moon?fbclid=IwAR1uJecY0Cs8ySSbaKR-2qWuyvjYxVc0IlgWm1ZVCzxMfffzcfOVPGntzNo  https://shop.epictv.com/en/brands/petzl?f%5B0%5D=node_availability_status:930   https://shop.epictv.com/en/brand/hippytree

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by EpicTV are successful.

EpicTV Creative Analysis: 

EpicTV placed a Image ad in 2020-06-02-2020-06-18, and got 31 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.EpicTV Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Poland,Greece,Slovenia  United States
Language  English  Swedish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

EpicTV has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.EpicTV Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-18  2020-05-12-2020-06-18  2020-05-28-2020-06-16
During  17 days  38 days 20 days 
Like  31  460  14
Share  0  14  0
Comment  0  6  0

Advertising effectiveness is a direct manifestation of advertising. EpicTV ‘s Top 1 ad received 31 likes, 0 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for EpicTV, helping EpicTV to grasp the ad data more clearly.