Top Ads on Entega

Entega Background Introduction:

Wir liefern Ökostrom, klimaneutrales Erdgas und sind mit unseren Energieffizienz-Produkten ein starker Partner für Ihre Energieversorgung.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Entega has been advertising and marketing on Facebook for many years. And Entega has placed 75 of ads on the Facebook platform in the last month. In the past few years,Entega has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Entega on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Entega. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Entega.

BigSpy

1.Entega Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Entega  Entega  Entega
Page Categories  Public Service  Public Service  Public Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Entega Marketing Objectives Analysis: 

Entega has been operating in Public Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Entega best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Entega Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Festpreis und keine Nachzahlung  Einfach klimafreundlich für alle. Einfach klimafreundlich für alle. 
Ad Copy Text  3in1: Ökostrom, Internet und Festnetztelefonie in einer Flat. Jetzt zu ENTEGA Zuhause Flat wechsel...  no setting  no setting
Link Description  Jetzt Paket auswählen!  Jetzt Tarif berechnen!  Jetzt Tarif berechnen!
Website Link  ad.doubleclick.net  www.entega.de  www.entega.de
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 142  0  0
Like 4  0  0

Entega Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Entega Top 1 ads got 4 likes. Entega uses a sentence with the finishing touch title: “Festpreis und keine Nachzahlung”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Entega shared 142 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Entega should continue to optimize the ad content.

3.Entega Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-14-2020-05-01  2018-09-04-2020-04-28  2018-07-09-2020-04-28
Landing Page Link  https://www.entega.de/flatrate-strom-internet-telefon/?utm_source=facebook&utm_medium=Display&utm_campaign=Flatrate  https://www.entega.de/   https://www.entega.de/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Entega are successful.

Entega Creative Analysis: 

Entega placed a Image ad in 2020-04-14-2020-05-01, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Entega Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Germany  Germany
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Entega has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Entega Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-05-01  2018-09-04-2020-04-28  2018-07-09-2020-04-28
During  18 days  603 days 660 days 
Like  4  0  0
Share  0  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Entega ‘s Top 1 ad received 4 likes, 0 shares, 1 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Entega, helping Entega to grasp the ad data more clearly.