Top Ads on Ensino e Pesquisa Einstein

Ensino e Pesquisa Einstein Background Introduction:

Canal de comunicação do Instituto Israelita de Ensino e Pesquisa Albert Einstein (IIEP) destinado à divulgação e atualização de conhecimentos sobre saúde e à interação com alunos, profissionais e público em geral.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ensino e Pesquisa Einstein has been advertising and marketing on Facebook for many years. And Ensino e Pesquisa Einstein has placed 29 of ads on the Facebook platform in the last month. In the past few years,Ensino e Pesquisa Einstein has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ensino e Pesquisa Einstein on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ensino e Pesquisa Einstein. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ensino e Pesquisa Einstein.

BigSpy

1.Ensino e Pesquisa Einstein Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ensino e Pesquisa Einstein  Ensino e Pesquisa Einstein  Ensino e Pesquisa Einstein
Page Categories  Medical Research Center  Medical Research Center  Medical Research Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ensino e Pesquisa Einstein Marketing Objectives Analysis: 

Ensino e Pesquisa Einstein has been operating in Medical Research Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ensino e Pesquisa Einstein best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ensino e Pesquisa Einstein Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pós Graduação Einstein  Tempos complexos Board Review - XIV Curso de Revisão em Hematologia e Hemoterapia 
Ad Copy Text  Contando com profissionais do Hospital, que compartilham conhecimento e prática, a Pós-graduação...  Aprenda a liderar em cenários complexos, exercendo uma liderança autêntica e eficaz, facilitando ...  O curso de Revisão em Hematologia e Hemoterapia cria a oportunidade de atualização para os profis...
Link Description  N/A  Transforme sua carreira com o Einstein!  Inscreva-se
Website Link  www.facebook.com  ensino.einstein.br  ensino.einstein.br
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 176  126  210
Like 756  50  277

Ensino e Pesquisa Einstein Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ensino e Pesquisa Einstein Top 1 ads got 756 likes. Ensino e Pesquisa Einstein uses a sentence with the finishing touch title: “Pós Graduação Einstein”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ensino e Pesquisa Einstein shared 176 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ensino e Pesquisa Einstein should continue to optimize the ad content.

3.Ensino e Pesquisa Einstein Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-21-2020-06-17  2020-06-12-2020-06-17  2020-06-14-2020-06-15
Landing Page Link  https://www.facebook.com/EnsinoePesquisaEinstein/?_sref_=1577496389079952&refid=28&_ft_=adid.6175604759677:qid.6839500687405088701:mf_story_key.-6221168859993497908:is_sponsored.1:ei.AI@AQIb-QXKrRCgtBIvY5Hv5468DwYIRh3I8PGvzS3fdHYga05Q2OeofcFgEmJlzb5vswID94tHt-BitA8RorVW9GC7:top_level_post_id.1577496395746618:content_owner_id_new.1059973747498888:call_to_action_type.LEARN_MORE:page_id.1059973747498888:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592445045:filter.h_nor:tds_flgs.3:actrs.1059973747498888:page_insights.%7B%221059973747498888%22:%7B%22page_id%22:1059973747498888,%22page_id_type%22:%22page%22,%22actor_id%22:1059973747498888,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590091694,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1577496395746618%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1059973747498888,%22page_id%22:1059973747498888,%22post_id%22:1577496395746618,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://ensino.einstein.br/programa_lideranca_em_tempos_complexos_tra_p3345/p   https://ensino.einstein.br/board_review_-_xiv_curso_de_revisao_em_hema_p1087/p

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ensino e Pesquisa Einstein are successful.

Ensino e Pesquisa Einstein Creative Analysis: 

Ensino e Pesquisa Einstein placed a Image ad in 2020-05-21-2020-06-17, and got 756 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ensino e Pesquisa Einstein Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Brazil
Language  Portuguese  Portuguese  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ensino e Pesquisa Einstein has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ensino e Pesquisa Einstein Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-17  2020-06-12-2020-06-17  2020-06-14-2020-06-15
During  28 days  6 days 2 days 
Like  756  50  277
Share  43  4  61
Comment  60  1  27

Advertising effectiveness is a direct manifestation of advertising. Ensino e Pesquisa Einstein ‘s Top 1 ad received 756 likes, 43 shares, 60 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ensino e Pesquisa Einstein, helping Ensino e Pesquisa Einstein to grasp the ad data more clearly.