Top Ads on Enlivant Senior Living

Enlivant Senior Living Background Introduction:

At Enlivant assisted living communities, seniors thrive in mind, body and spirit with personalized care for each resident.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Enlivant Senior Living has been advertising and marketing on Facebook for many years. And Enlivant Senior Living has placed 25 of ads on the Facebook platform in the last month. In the past few years,Enlivant Senior Living has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Enlivant Senior Living on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Enlivant Senior Living. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Enlivant Senior Living.

BigSpy

1.Enlivant Senior Living Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Enlivant Senior Living  Enlivant Senior Living  Enlivant Senior Living
Page Categories  Other  Retirement & Assisted Living Facility  Retirement & Assisted Living Facility
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Enlivant Senior Living Marketing Objectives Analysis: 

Enlivant Senior Living has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Enlivant Senior Living best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Enlivant Senior Living Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Experience our senior living community today!  Experience our senior living community today! RSVP to 423-585-0544 to see where seniors thrive. 
Ad Copy Text  During these challenging times, seniors who join our community enjoy lives that are safer, healthier...  During these challenging times, seniors who join our community enjoy lives that are safer, healthier...  Stop by our Mother's Day Open House on 5/11 for sweet treats and a tour at Dewitt Place!
Link Description  N/A    Assisted living at Dewitt Place includes senior care and other specialized services. Learn more about Enlivant's assisted living community in Morristown, TN.
Website Link  www.enlivant.com  www.enlivant.com  www.enlivant.com
CTA  CONTACT_US  CONTACT_US  LEARN_MORE
Text Word Count 138  138  88
Like 19  0  18

Enlivant Senior Living Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Enlivant Senior Living Top 1 ads got 19 likes. Enlivant Senior Living uses a sentence with the finishing touch title: “Experience our senior living community today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Enlivant Senior Living shared 138 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Enlivant Senior Living should continue to optimize the ad content.

3.Enlivant Senior Living Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-14-2020-06-14  2020-05-15-2020-05-27  2019-05-01-2019-05-09
Landing Page Link  https://www.enlivant.com/communities/south-carolina/helena-place-port-royal  https://www.enlivant.com/communities/pennsylvania/maidencreek-place-reading   http://www.enlivant.com/communities/tennessee/dewitt-place-morristown

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Enlivant Senior Living are successful.

Enlivant Senior Living Creative Analysis: 

Enlivant Senior Living placed a Image ad in 2020-05-14-2020-06-14, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Enlivant Senior Living Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Moldavia  United States
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Enlivant Senior Living has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Enlivant Senior Living Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-14  2020-05-15-2020-05-27  2019-05-01-2019-05-09
During  32 days  13 days 9 days 
Like  19  0  18
Share  2  0  7
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Enlivant Senior Living ‘s Top 1 ad received 19 likes, 2 shares, 2 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Enlivant Senior Living, helping Enlivant Senior Living to grasp the ad data more clearly.