Top Ads on English SOS

English SOS Background Introduction:

Explicações de Inglês

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

English SOS has been advertising and marketing on Facebook for many years. And English SOS has placed 4 of ads on the Facebook platform in the last month. In the past few years,English SOS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for English SOS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for English SOS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from English SOS.

BigSpy

1.English SOS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  English SOS  English SOS  English SOS
Page Categories  Teacher  Translator  Tutor/Teacher
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  N/A

English SOS Marketing Objectives Analysis: 

English SOS has been operating in Teacher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. English SOS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.English SOS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  50%OFF Today Only!  Pittura, Musica e Poesia al 40mo del Parco d'Arte Bum Bum Ga English SOS: 實用英語教室 with Simon 
Ad Copy Text  Work in a more comfortable position! Our Ergonomic Desk Will Provide The Most Comfortable Experience...  NATURA, MENTE & MUSICA: PARALLELI PER UN MONDO PULITO c/o PARCO D'ARTE BUM BUM GA' Montevarchi (AR) ...  -
Link Description  N/A  Art  好多日常對話嘅句子,書本上都未必學到。今日教大家八句外國人好常用嘅句子。希望大家學完之後,可以喺日常對話裡面用。 There are many casual conversational expressions that can’t be learned from textbooks. In this lesson, we’ll look at 8 common expressions used in conversational English. I hope that you’ll learn them and put them to good use. Link(連結): https://bit.ly/2U3Mc8u 所有video嘅playlist(連結): https://bit.ly/2w8vnOW
Website Link  qszjl.qtzye.ml  www.facebook.com  www.facebook.com
CTA  SHOP_NOW  EVENT_RSVP  
Text Word Count 161  190  494
Like 282  29  167

English SOS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. English SOS Top 1 ads got 282 likes. English SOS uses a sentence with the finishing touch title: “50%OFF Today Only!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. English SOS shared 161 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. English SOS should continue to optimize the ad content.

3.English SOS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-04-21-2020-06-01  2019-03-26-2019-04-24  2019-02-25-2019-04-18
Landing Page Link  https://www.verysixx.com/products/laptop-desk  https://www.facebook.com/362176434374933/posts/373103963282180/   https://www.facebook.com/387559155040516/posts/601179790345117/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by English SOS are successful.

English SOS Creative Analysis: 

English SOS placed a Video ad in 2020-04-21-2020-06-01, and got 282 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.English SOS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Indonesia  Italy  Hong Kong SAR,Taiwan,China
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

English SOS has the best conversion in Morocco,Indonesia, and can advertise more in Morocco,Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.English SOS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-06-01  2019-03-26-2019-04-24  2019-02-25-2019-04-18
During  42 days  30 days 53 days 
Like  282  29  167
Share  115  0  27
Comment  45  3  2

Advertising effectiveness is a direct manifestation of advertising. English SOS ‘s Top 1 ad received 282 likes, 115 shares, 45 comments in just 42 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for English SOS, helping English SOS to grasp the ad data more clearly.