Top Ads on Engineering Webinars

Engineering Webinars Background Introduction:

Engineering Webinars is an international certified educational organisation online, member of the CPD Certification service

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Engineering Webinars has been advertising and marketing on Facebook for many years. And Engineering Webinars has placed 9 of ads on the Facebook platform in the last month. In the past few years,Engineering Webinars has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Engineering Webinars on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Engineering Webinars. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Engineering Webinars.


1.Engineering Webinars Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Engineering Webinars  Engineering Webinars  Engineering Webinars
Page Categories  Education Website  Education Website  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Engineering Webinars Marketing Objectives Analysis: 

Engineering Webinars has been operating in Education Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Engineering Webinars best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Engineering Webinars Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Παθητική & Ενεργητική Πυροπροστασία Κτιρίων – Σύνταξη Μελέτης & Αδειοδότηση  Μελέτη, σχεδιασμός & κατασκευή βιομηχανικών δαπέδων και γεμισμάτων Βασικές αρχές σχεδιασμού Παθητικών κτιρίων και κτιρίων nZEB 
Ad Copy Text  -  Εξειδικευμένο επιμορφωτικό σεμινάριο αναφορικά με τα ...  -
Link Description  Περιγραφή Εξειδικευμένο επιμορφωτικό σεμινάριο για την Παθητική και Ενεργητική Πυροπροστασία Κτιρίων με γνωστικό αντικείμενο επικεντρωμένο στην σύνταξη των απα...  Περιγραφή Εξειδικευμένο επιμορφωτικό σεμινάριο αναφορικά με τα βιομηχανικά δάπεδα και τα γεμίσματα δαπέδων σε επίπεδο σχεδιασμού, μελέτης και κατασκευής. Κατά τη...  Περιγραφή Συνδιοργάνωση με το Ελληνικό Ινστιτούτο Παθητικού Κτιρίου (Ε.Ι.ΠΑ.Κ) Το 10 ωρών σεμινάριο επεξηγεί τις βασικές αρχές σχεδιασμού παθητικών κτιρίων και κτιρ...
Website Link
Text Word Count 366  528  123
Like 410  350  19

Engineering Webinars Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Engineering Webinars Top 1 ads got 410 likes. Engineering Webinars uses a sentence with the finishing touch title: “Παθητική & Ενεργητική Πυροπροστασία Κτιρίων – Σύνταξη Μελέτης & Αδειοδότηση”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Engineering Webinars shared 366 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Engineering Webinars should continue to optimize the ad content.

3.Engineering Webinars Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-21  2020-05-21-2020-06-01  2020-05-06-2020-05-13
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Engineering Webinars are successful.

Engineering Webinars Creative Analysis: 

Engineering Webinars placed a Image ad in 2020-06-09-2020-06-21, and got 410 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Engineering Webinars Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece,Cyprus  Greece,Cyprus
Language  Greek  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Engineering Webinars has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Engineering Webinars Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-21  2020-05-21-2020-06-01  2020-05-06-2020-05-13
During  13 days  12 days 8 days 
Like  410  350  19
Share  31  8  1
Comment  1  4  0

Advertising effectiveness is a direct manifestation of advertising. Engineering Webinars ‘s Top 1 ad received 410 likes, 31 shares, 1 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Engineering Webinars, helping Engineering Webinars to grasp the ad data more clearly.