Top Ads on Engen Petroleum

Engen Petroleum Background Introduction:

Engen is an oil company focusing on the downstream refined petroleum products market and related businesses. It's core functions are refining of crude oil, marketing of our primary refined petroleum products and the provision of convenience services.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Engen Petroleum has been advertising and marketing on Facebook for many years. And Engen Petroleum has placed 36 of ads on the Facebook platform in the last month. In the past few years,Engen Petroleum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Engen Petroleum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Engen Petroleum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Engen Petroleum.

BigSpy

1.Engen Petroleum Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Engen Petroleum  Engen Petroleum  Engen Petroleum
Page Categories  Petroleum Service  Petroleum Service  Petroleum Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Engen Petroleum Marketing Objectives Analysis: 

Engen Petroleum has been operating in Petroleum Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Engen Petroleum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Engen Petroleum Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Click to Enter  Engen SA Engen SA 
Ad Copy Text  Stand a chance to win one of Six Official PETRONAS SYNTIUM F1 caps worth R1000 each. Click the link ...  Meet #EngenGraduate, Simone Leeuw! Part of the Engen team since high school, and awarded the Engen B...  Looking for sweet savings? Step into any Engen QuickShop for great deals to keep you going. Ts & Cs ...
Link Description  Competition closes 31 August 2020.  N/A  N/A
Website Link  www.engen.co.za  www.facebook.com  www.engen.co.za
CTA  SIGN_UP    LEARN_MORE
Text Word Count 109  284  106
Like 1350  74  3583

Engen Petroleum Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Engen Petroleum Top 1 ads got 1350 likes. Engen Petroleum uses a sentence with the finishing touch title: “Click to Enter”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Engen Petroleum shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Engen Petroleum should continue to optimize the ad content.

3.Engen Petroleum Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-05-31-2020-06-18  2020-06-14-2020-06-18  2020-05-06-2020-06-12
Landing Page Link  http://www.engen.co.za/  https://www.facebook.com/206441436112629/posts/3030200937069984/   http://www.engen.co.za/promotions

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Engen Petroleum are successful.

Engen Petroleum Creative Analysis: 

Engen Petroleum placed a Image ad in 2020-05-31-2020-06-18, and got 1350 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Engen Petroleum Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  South Africa  South Africa
Language  English  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Engen Petroleum has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Engen Petroleum Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-18  2020-06-14-2020-06-18  2020-05-06-2020-06-12
During  19 days  5 days 38 days 
Like  1350  74  3583
Share  162  4  94
Comment  195  1  97

Advertising effectiveness is a direct manifestation of advertising. Engen Petroleum ‘s Top 1 ad received 1350 likes, 162 shares, 195 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Engen Petroleum, helping Engen Petroleum to grasp the ad data more clearly.