Top Ads on Energy4All
Energy4All Background Introduction:
Energy4All is the UKs leading expert in community-owned renewable energy, working with communities and developers to build renewable energy projects.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Energy4All has been advertising and marketing on Facebook for many years. And Energy4All has placed 19 of ads on the Facebook platform in the last month. In the past few years,Energy4All has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Energy4All on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Energy4All. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Energy4All.
1.Energy4All Top 3 Ads Basic Understanding
|Page Categories||Environmental Consultant||Environmental Consultant||Environmental Consultant|
Energy4All Marketing Objectives Analysis:
Energy4All has been operating in Environmental Consultant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Energy4All best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Energy4All Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Energy4All||Auchrobert Community Energy - Ethical Investment, Community Renewable Energy Shares||Energise South - Ethical Investment, Community Renewable Energy Shares|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||N/A||Energy4All is a social enterprise and to date has created 26 community renewable energy co-operatives raising over £70m. Each co-op...||Energy4All is a social enterprise and to date has created 26 community renewable energy co-operatives raising over £70m. Each co-op...|
|Text Word Count||0||0||0|
Energy4All Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Energy4All Top 1 ads got 0 likes. Energy4All uses a sentence with the finishing touch title: “Energy4All”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Energy4All shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Energy4All should continue to optimize the ad content.
3.Energy4All Top 3 Ads Creative Selection
|Landing Page Link||http://energy4all.co.uk/Energise-South/||https://energy4all.co.uk/auchrobert-community-energy/||https://energy4all.co.uk/energise-south/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Energy4All are successful.
Energy4All Creative Analysis:
Energy4All placed a Carousel ad in 2019-11-28-2020-05-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Energy4All Top 3 Ads Audience Analysis:
|Country||United Kingdom||United Kingdom||United Kingdom|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Energy4All has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Energy4All Top 3 Ads Performance Display
|During||173 days||225 days||113 days|
Advertising effectiveness is a direct manifestation of advertising. Energy4All ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 173 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Energy4All, helping Energy4All to grasp the ad data more clearly.