Top Ads on Energy Nation

Energy Nation Background Introduction:

To learn more, visit our website: http://energynation.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Energy Nation has been advertising and marketing on Facebook for many years. And Energy Nation has placed 129 of ads on the Facebook platform in the last month. In the past few years,Energy Nation has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Energy Nation on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Energy Nation. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Energy Nation.

BigSpy

1.Energy Nation Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Energy Nation  Energy Nation  Energy Nation
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Energy Nation Marketing Objectives Analysis: 

Energy Nation has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Energy Nation best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Energy Nation Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stop Restricting Natural Gas!  Offshore energy Development Offshore energy Development 
Ad Copy Text  no setting  no setting  no setting
Link Description  Albany leaders are playing politics with our industry and jobs New York’s self-inflicted energy crisis is hurting our industry and our families. It also damages our state’s economy and raises energy costs for every New Yorker. New Yorkers deserve affordable, clean energy—made possible by our i...  Offshore drilling currently accounts for more than half of U.S. oil and natural gas production, but government restrictions still keep some of our richest reserves off-limits.  Offshore drilling currently accounts for more than half of U.S. oil and natural gas production, but government restrictions still keep some of our richest reserves off-limits.
Website Link  act.energynation.org  energynation.org  energynation.org
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Energy Nation Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Energy Nation Top 1 ads got 0 likes. Energy Nation uses a sentence with the finishing touch title: “Stop Restricting Natural Gas!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Energy Nation shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Energy Nation should continue to optimize the ad content.

3.Energy Nation Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-10-2020-04-28  2019-04-17-2020-04-28  2019-04-17-2020-04-28
Landing Page Link  https://act.energynation.org/takeaction/default.aspx?format=2&recruitment=nynatgas&?format=5&&utm_source=facebook&utm_medium=paid&utm_content=cuomo&utm_term=dblal&DDCA_RegSource=3&DDCA_Medium=facebook&DDCA_CampaignAd=1&DDCA_AdUnit=static&DDCA_Term=dblal  https://energynation.org/en_issue/offshore-drilling/?format=5&utm_campaign=offshore&utm_source=facebook&utm_medium=paid&utm_content=economy&utm_term=dblal&DDCA_RegSource=3&DDCA_Medium=facebook&DDCA_CampaignAd=6&DDCA_AdUnit=static&DDCA_Term=dblal   https://energynation.org/en_issue/offshore-drilling/?format=5&utm_campaign=offshore&utm_source=facebook&utm_medium=paid&utm_content=economy&utm_term=fans&DDCA_RegSource=3&DDCA_Medium=facebook&DDCA_CampaignAd=2&DDCA_AdUnit=static&DDCA_Term=fans

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Energy Nation are successful.

Energy Nation Creative Analysis: 

Energy Nation placed a Image ad in 2019-04-10-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Energy Nation Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Energy Nation has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Energy Nation Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-10-2020-04-28  2019-04-17-2020-04-28  2019-04-17-2020-04-28
During  385 days  378 days 378 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Energy Nation ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 385 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Energy Nation, helping Energy Nation to grasp the ad data more clearly.