Top Ads on Eneco

Eneco Background Introduction:

Duurzame energie van iedereen. Van pedaalkoningen. Opwekkers. Gadgetfreaks. Eindbazen. En 2,2 miljoen andere gebruikers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Eneco has been advertising and marketing on Facebook for many years. And Eneco has placed 226 of ads on the Facebook platform in the last month. In the past few years,Eneco has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Eneco on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Eneco. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Eneco.

BigSpy

1.Eneco Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Eneco  Eneco  Eneco
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Eneco Marketing Objectives Analysis: 

Eneco has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Eneco best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Eneco Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Waarom schakel jij om?  Waarom schakel jij om? Bereken je maandbedrag in 1 minuut 
Ad Copy Text  Klaar met je to-do lijstje? Wij hebben nog meer bespaartips die niet veel tijd of geld kosten.  Benieuwd naar je energieverbruik? Onze slimme app helpt je grip te houden op je energieverbruik- en ...  Profiteer nog langer van een lage energieprijs met een meerjarig contract. NĂș is het moment! Kleine...
Link Description  N/A  N/A  En stap zorgeloos over met onze overstapservice
Website Link  www.eneco.nl  www.eneco.nl  api.nanigans.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 94  107  123
Like 249  39  98

Eneco Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Eneco Top 1 ads got 249 likes. Eneco uses a sentence with the finishing touch title: “Waarom schakel jij om?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Eneco shared 94 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Eneco should continue to optimize the ad content.

3.Eneco Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-06-2020-06-18  2020-06-14-2020-06-17  2020-05-15-2020-06-10
Landing Page Link  https://www.eneco.nl/waarom-schakel-jij-om/?omdatje=67&utm_source=facebook_brand-awareness&utm_medium=social-paid&utm_campaign=atl-waarom-schakel-jij-om_brand-awareness_consumenten-prospects&utm_content=excuus  https://www.eneco.nl/waarom-schakel-jij-om/?omdatje=52&utm_source=facebook_brand-awareness&utm_medium=social-paid&utm_campaign=atl-waarom-schakel-jij-om_brand-awareness_consumenten-prospects&utm_content=vrouw&fbclid=IwAR38K8mHg3TP_XY4_CKAKJOcjQNzkugA9jM8bl707nPZsHHThS-mYQ4lLYo   https://www.eneco.nl/duurzame-energie/?utm_source=Facebook_Werving_PR_234&utm_campaign=werving_meerjarig-contract_consumenten-prospects&utm_medium=social-paid&utm_content=werving_pr_video_meerjaren_hack&nan_pid=1867013035&ad_id=9414203

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Eneco are successful.

Eneco Creative Analysis: 

Eneco placed a Video ad in 2020-05-06-2020-06-18, and got 249 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Eneco Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands,Indonesia,Lithuania  Lithuania  Netherlands
Language  Dutch  Dutch  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Eneco has the best conversion in Netherlands,Indonesia,Lithuania, and can advertise more in Netherlands,Indonesia,Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Eneco Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-18  2020-06-14-2020-06-17  2020-05-15-2020-06-10
During  44 days  4 days 27 days 
Like  249  39  98
Share  10  1  7
Comment  17  8  66

Advertising effectiveness is a direct manifestation of advertising. Eneco ‘s Top 1 ad received 249 likes, 10 shares, 17 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Eneco, helping Eneco to grasp the ad data more clearly.