Top Ads on Encounters Restaurant

Encounters Restaurant Background Introduction:

Encounters is a friendly & relaxed British restaurant in Nottingham. Join us for a mid-week treat, special occasion or even one of our themed evenings.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Encounters Restaurant has been advertising and marketing on Facebook for many years. And Encounters Restaurant has placed 7 of ads on the Facebook platform in the last month. In the past few years,Encounters Restaurant has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Encounters Restaurant on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Encounters Restaurant. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Encounters Restaurant.

BigSpy

1.Encounters Restaurant Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Encounters Restaurant  Encounters Restaurant  Encounters Restaurant
Page Categories  British Restaurant  British Restaurant  British Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Encounters Restaurant Marketing Objectives Analysis: 

Encounters Restaurant has been operating in British Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Encounters Restaurant best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Encounters Restaurant Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Encounters Restaurant  Encounters Restaurant Encounters Restaurant 
Ad Copy Text  no setting  Nottingham's favourite unlimited puddings & Prosecco night! Like to find out more...  British restaurant in Nottingham, running unlimited food nights every month!
Link Description  And it's back for 2019! Our first Puddings & Prosecco Night of the year is coming on Tuesday 23rd April  Encounters is a friendly & relaxed British restaurant in Nottingham. Join us for a mid-week treat, special occasion or even one of our themed evenings.  Encounters is a friendly & relaxed British restaurant in Nottingham. Join us for a mid-week treat, special occasion or even one of our themed evenings.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    LIKE_PAGE  LIKE_PAGE
Text Word Count 0  84  76
Like 0  0  0

Encounters Restaurant Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Encounters Restaurant Top 1 ads got 0 likes. Encounters Restaurant uses a sentence with the finishing touch title: “Encounters Restaurant”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Encounters Restaurant shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Encounters Restaurant should continue to optimize the ad content.

3.Encounters Restaurant Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-12-2019-04-17  2019-04-17-2019-04-17  2019-04-17-2019-04-17
Landing Page Link  https://www.facebook.com/147183325319995/posts/2278907938814179/  https://www.facebook.com/EncountersNottingham/   https://www.facebook.com/147183325319995/posts/2299073973464242/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Encounters Restaurant are successful.

Encounters Restaurant Creative Analysis: 

Encounters Restaurant placed a Image ad in 2019-04-12-2019-04-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Encounters Restaurant Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Encounters Restaurant has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Encounters Restaurant Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-12-2019-04-17  2019-04-17-2019-04-17  2019-04-17-2019-04-17
During  6 days  1 days 1 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Encounters Restaurant ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Encounters Restaurant, helping Encounters Restaurant to grasp the ad data more clearly.